8 



The Florists^ Review 



May 29, 1913. 



they are required to ask. "When is the 

 bouquet to be used?" With that iu- 

 forniation the store assumes responsibil- 

 ity for delivery at the proper time. All 

 flowers for evening wear go out on u 

 delivery that leaves the store at 4:.'{(), 

 which insures arrival in time for dinner, 

 with the flowers in the best of condi- 

 tion, instead of being some hours past 

 their best, at the time they are to be 

 used. So simple a thing as a choice of 

 words has practically done away with 

 complaint, besides making deliveries 

 a much more simple proposition. 



FLOWERS AND FRUITS. 



In Europe it is quite the ordinary 

 thing to combine the retailing of flow- 

 ers and fancy fruits, but in America 

 florists are not fruiterers, although in a 

 few cases fruiterers handle flowers. 

 Quite the most ambitious attempt to 



with three big windows, two on Forty- 

 second street, with the doors in the 

 middle, and one oO-foot window on the 

 west side of the store, beside the main 

 entrance to the wonderful new station. 

 Jn addition, the lease includes two floors 

 of equal size on the two lower levels of 

 the station. 



The §tore is finished in polished Botte- 

 cino marble, in harmony with the in- 

 terior decorations of the enormous build- 

 ing. The ceiling is of stucco and the 

 floor of tile. In the center of the store 

 stands the unique refrigerator. It is 

 10x25x9, of marble and plate glass, with 

 doors that slide instead of being hinged. 

 One side of the store is used for fruits, 

 the other for flowers, with the display 

 refrigerator for both. It is said that 

 when the store was ready for opening 

 it represented for the jiroprietor an in- 

 vestment of $-K),000. 



Mr. Nicholas, who has other large in- 



New Store of John S. Nicholas, Grand Central Station, New York. 



terests in New York, has placed the 

 management of this new store in the 

 hands of his son, M. J. Nicholas, who 

 recently was a student at Cornell Uni- 

 versity. The trade will watch with 

 interest this attempt to combine a 

 flower business of the better class with 

 the retailing of fancy fruits and eon- 

 duct the two in an expensive location. 



DON'T MISPLACE THE CARDS. 



Have you seen the story, which has 

 frequently gone the rounds in various 

 changes of form, about the fashionable 

 young man who stopped at a florists ' 

 store one hot summer day to order a box 

 of flowers sent to his lady love? At 

 the same time he also purchased a de- 

 sign for the funeral of a friend. On 

 the card for the box he wrote: 



"Hoping this may help von to bear 

 the heat." 



The otlier card bore the one word, 

 "Sympathy." 



Soon the girl telephoned: "Thank 

 you so much for the flowers, l)ut why 

 did you write 'Sympathy' on the card?" 



As to the effect produced by the ar- 

 rival of the funeral design, the story is 

 silent, but the silence is expressive. 



PRIMULA POISONING. 



AVe have noted the discussion of prim- 

 ula ]»oisoning in the columns of The Ke- 

 view and our experience may be of value 

 to some. We have found that ordinary 

 rye whisky, used straight, to bathe the 

 att'ected parts, gives the quickest relief. 

 We have found it better than Dioxogen. 

 \\'e do not recommend this remedy taken 

 internallv. 



"The Saltford Flower Shop. 



TO REPAIR CRACKS. 



For tlie benefit of florists who will 

 liave to do any rei>airing of cracks, large 

 or small, 1 oft'er the following sugges- 

 tion: Get some fine sawdust and mix it 

 with ^ust enough paint to make a de- 

 cidedly thic"lv ]»aste, and you will thus 

 have a mixture that will adhere to wood, 

 glass or iron and stop a crack com- 



combine the two lines that has thus 

 far been made on this side of the At- 

 lantic is the new store of John S. 

 Nicholas, recently ()]>eneil in the (Irand 

 Central station. New York. So costly 

 is the store that it has attracted wide 

 attention and during the National 

 Flower Show florists from all parts ot 

 the country noted the work of installing 

 the fixtures, then in ]>rogress. Since 

 the opening, also, it has been visited by 

 many interested in the various i)hases 

 of the undertaking. 



The store adjoins the main entrance 

 to the wonderful Grand Central station. 

 where thousands upon thousands ]iass 

 its windows daily and where all the 

 world's gadders sooner or later will 

 come to know it. The station itself is 

 located across the street from three 

 large hotels, one of them a social center, 

 and in the heart of ui)-town New York. 

 The accompanying illustrations show 

 the store inadecpiately ; it is one of the 

 largest used for the jiurpose in New 

 York and possibly commands a higher 

 rental than any other flower store in the 

 United States, although of course fruits 

 with flowers must divide the costs, just 

 as thev help pnxlnce the income. The 

 store is SOx.'ifl, giving a floor area of 

 2,500 square feet on the street level. 



Display Refrigerator in New Store of John S. Nicholas, New York. 



