Mat 29, 1913. 



The Florists' Review 



27 



BEAUTIES Doz. 



Special $3.00 



Fancy 2.75 



Extra 2 50 



First 2.00 



For the 



June Girl 



9u*i*»<*^ 



In beautiful and oritrinal effects, there is nothing 

 handsomer or choicer than a decoration of Pink or 

 Crimson Ramblers with their lontr, graceful sprays 

 and clusters of bloom. First Tausendschon, then the Crimson Ramblers, followed by 

 Lady Gay and Dorothy Perkins. We can supply these in quantity both from Washing- 

 ton and Philadelphia. Well flowered, good rich colored sprays, long, medium and 

 short. S8.00 to $20.00 per 100, according to length of sprays. 

 PEONIES, all colors $4.00 to $6.00 per 100 



100 

 $22.50 

 20.00 

 17.50 

 15.00 



SWEET PEAS 100 



Long $0.75 



£xtra long 1 .00 



Spencers 1.50 



VALLEY, Special $4.00 per 100: Extra... $3.00 per 100 



CATTLEYAS— Mossiae, Special, $7.60 per doz. ; Extra, $6.00 per doz. Oigas, first of 



the season: very choice duality, large, handsome flowerB, beautifully colored. 



Special, $9.00 per doz.: Extra. $7.50 per doz. 



HEADQUARTERS FOR QREENS 



Bronze Galax, tl.50 per 1000: $8.60 per 10,000. 



Leucothoe Sprays (green and bronze), $1.00 per 100; $7.50 per 1000. 



Oreen Sheet Moss, $3.50 per bag. 



Sphagnum Moss, 10-bbl. bales, nicely burlapped, each $4.00: 5Tbale 



lots, each $3.75; lO-bale lots, each $.3.50. 

 Fancy Ferns, cold storage stock, $2.00 per 1000. 

 Asparagus strings, 50c each. 

 Asparagus and Sprengeri bunches. 50c each. 



RIBBONS AND SUPPLIES:— Many new patterns in exclusive Eibbons. Write us for 

 prices on these and on supplies. 



S. S. PENNOCK-MEEHAN CO. 



The Wholesale Florists of Philadelphia 



PHILADELPHIA 

 1608-1620 Ludlow Street 



NEW YORK 

 117 West 28tli Street 



WASHINGTON 

 1216 H Street. N. W. 



Mention The Review when yon write. 



Valley,Peas,Yellow Daisies 



Roses Lilies Carnations 



AND EVERYTHING IN CUT FLOWERS 



THE PHUADELPHIA CUT FLOWER CO., 



lSi7 

 Sansom St., 



rinLiu)ELrH[A,rA. 



Mention Tbe Rsrlew when yon write. 



question of running a greenhouse estab- 

 lishment at a profit is a serious one. 

 The grower possessed of high cultural 

 skill, a modern plant and favorable con- 

 ditions can make a larger profit, per- 

 haps, than in the old day. Where one, 

 two or all three of these conditions are 

 lacking he will have to devote the 

 closest attention to every business de- 

 tail to prevent a loss. The future now, 

 as in the past, lies with the whole- 

 salers. I mean the future from a busi- 

 ness standpoint. To their enterprise ia 

 due the fact that we have three or 

 four times as much glass around Phila- 

 delphia as we require for the local mar- 

 ket. To their ability is due the devel- 

 opment of the shipping of cut flowers 

 out of town, making it possible to oper- 



ate all this glass profitably. To them 

 we must look to further broaden the 

 field to ensure future prosperity. 



Artificial Flowers. 



Paul Berkowitz discussed with en- 

 ergy the advisability of boycotting ar- 

 tificial flowers: "Artificial flowers 

 have been used long before our time, 

 when immortelle designs and milkweed 

 were in vogue. The people who used 

 these flowers rarely used natural flow- 

 ers, and vice versa. It is ridiculous 

 to say that the sale of one hurts the 

 sale of the other. Each has its tise. 

 Today the medal design, the crepe 

 flower, the prepared foliage have come 

 to the front. They can be used where 

 natural flowers would be useless, and 



their sale brings a profit to the florist. 

 Do you know that the leading florist 

 in a manufacturing city of this country 

 has a monthly order for thirty of these 

 designs! They are made of magnolia 

 leaves with a few Eichraond rose^. Do 

 you think that florist, who caters to the 

 smart set, would sell those thirty arti- 

 ficial wreaths for use in the ceme- 

 teries if they drove away business, or 

 if natural flowers were better for the 

 purpose!" various Notes. 



Clarence W. Moore says that early 

 advices indicate short crops of biennial 

 vegetable seeds, such as cabbage and 

 carrot. Mr. Moore believes that such 

 shortage, if not extreme, will benefit 

 rather than harm the market gardener, 



