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The Florists^ Review 



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THE RETAIL 



FLORIST 



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part ^l^ tile |iiiTiii-r^ at .'Ii'l: to Itdii I'last 

 Sii|i('ri(ir sti'cct tn a <lcal(T in )j;asoliiu" 

 <'iiL;iii('s, ami that tlic >^-a< ami fiuiics 

 t'l'CKii liis siiop aNii caiisi'il rDiisidcrulile 

 ilaiiiaiic to tile llovvcrs. 



A NEGATIVE PROPOSITION. 



A Icadiiiii rittslmr<^h ictailcr has 

 jMiMislicd the fdllowin;; a<i\ cit isciiiciit 

 in local new s|ia |i('is : 



• Ti.KAsi: (iMif i-i.()\vi:i;s." 



W liy (Id voii so (ii'ini sec this rciiucst? 

 llci-Miisc ihc sii .^illivl ■■llinisl" wiilidiit Mitotic- 

 1i'ii]|ici-:iiiicMl, williiiiit ('\|M'ik'iiic. liiis stcicotA pi'il 



tile licilllliflll illlll ,'l IIKlSt llillCdllS CHMtidll 111' 



repellent tdiiiiMlily, iiisteiid of iiiiikinj.' it ;i cdin 

 fditliii: <'\|iiessidii ol real syiiiiialliv lie.nitifiillv 

 stnteil. 



.M;ikiii^' il a tender expressldii of >;yiri|i:if liy is 

 (Hir way, and it is the only way. 



I'dhajis this is j^ood ad vcrtisin^r, Imf 

 it is oju'ii to qui'slioii. It is Just jmis 

 sihU' that this way of ]itittiii;; it pos- 

 sesses iiiort" ot' what Charles Henry Fox 

 calls the iie^'ative iiitiiieiice than it does 

 of wliat we will call tlie i>ositive in- 

 llueiice — tliat it will do the trade at 

 hu-fjo iiioic harm th;in it possibly eoiild 

 ilo the adxcrtiser <food — not thioujih its 

 "knock" on "the other ftdlow," but 

 throu^^h its stron<^ disjilay of three 

 words we want the ptihlic to forj.'-et. To 

 eounteract the oci-asional notices to 

 "I'lease oniit flowers,'' we ccrtaiiilv 

 sliould not put the phrase in \i\'^ tyji»> 

 at the top «i onr ads. 



Let lis. Just liy way ol' contrast, sii^- 

 i^est a difrerent wordiiijf: 



swi:i;t sympathy in rr.owiMts. 



I'ldweis lire tlie "iiiesseiif.'eis df siut iineiit . " 



I'.ecaiise llowers cany an e\|ii'<ssi(pii nl' syni 

 patliy iiiiu-e tciidei- tlian wolds can <-dnvey, tlii' 

 nse (d tidwers at funeials lias persisted since tlic^ 

 dawn Id' Instoiy. And doiildless wdl persist so 

 lull;.' :is liejiits are fund. 



While tldwi'is s|peak the laiiiznaire of ldV(\ thori' 

 is a dilTeicM<'c in tlie \\a.\ it is cvpiesscd. ,Iiist 

 .•IS the sweetest sciitinient is li.vt in |iennianship 

 one c.'intidt lead. 



<liir arr:iM(.'eiiient df funeral tlnweis tiriiii.'s out 



Il dnifdilin:: exiucssidi, of svnip.ithy in the 



nicist licantifnl «av. 



THE ITALIAN -WREATH. 



'J'lie accunipaiiviiiLr illustration will 

 bo C)f int<'rest becatisc nf the sdiircc of' 

 the order as intich ;is fur the s\v and 

 excellence' <d' execution ot' the wreath. 

 The desi^^n ^\as the work nf W'areii- 

 dorlf. New \'(irk. and went to the 

 funeral of .1. I'icrpoiit Morgan .-is the 

 token of friendship :ind esteem of \'ic 

 tor l';nianiirl 111. kinir of It.ilv. The 

 colors in the ribbon are those ot' Italv. 

 The ]diotoor;iph is reproduced by cour 

 tesy of the .\e\\ \drk American. 



Iowa City, la. A. c. I'rime has 

 add<'d a new aiitoimdiile to his (|eli\,.r\- 

 outfit. 



Maqiioketa. la. II. T,. Hill is ,,,e 

 parino- to build a j^reenhoiise and st.-irt 

 ill business :it an excellent location 

 iij'posite the |iiiblic library. He has 

 -t.nted remodidiiiL:- the biiildim: now 

 <in the lot fOr use as a store. 



Roxbury, Mass.- .\s a result of a 

 I'liisade Iwre against .Sabbath breaking, 

 says a local newspaper, two florisTs 

 were fined recently for "sellinj: pinks 

 on Sunday." Isracd (^luint, lL".i Walnut 

 .■iveiiiie. was fined !f1n. l,,it appealed the 

 ca<e. S.-irah Weis. 7m:; |>ndle\ street, 

 was lined .tin and paid it. 



AN INTERESTING LAW SUIT. 



.\ recent law suit at |)uluth, .Minn., 

 wiiich eiideil in \ ictoiy for Louis 

 \'isias, the Supeiior street florist, is of 

 more than ordiiiai\ inteit'st to the 

 trade, on account of the peculiar condi 

 tions in\(il\('d. Jiefore a Jury in .IuiIlii' 

 Lnsien's di\ision of the district court. 

 ]\Ir. V'isiiis bitui.oht suit a;;ainst his 

 lessors, .lohn A. Ste|diensoii and the 

 (Jrciiory ( 'o., because the temperature 

 in the ;:reeiihouses had be<'n allowed to 

 drop too low, causinji dainaye to the 

 stock. The trial was beoun on Mon- 

 day. May !!•, and was not coiKdinled 

 until Tuesday of the followiiid wecdx, 

 May 27, wIkmi the Jury awarded to Mr. 

 Visias ^L^"'"" damages, lie had brou^iht 

 suit for $5,000. 



Mr. Visias charged that the tempera- 



GALAX TO BE A SHORT CROP? 



Accordine to I'. \\. 1." icli;ii ds. of the 

 Xortli ( '.arcd i n;i l-.'\ eri.;reen <d., iJaniiers 

 Lik, .\. ('., forest fires in the galax 

 icgions ha\'e entirely destroNed at least 

 fifty jier cent of the entire gal.ax cro|r. 

 The serious part of the m;itter, accord- 

 ing to .Mr. I\icli;irds, is the fact that 

 the crop (Ui this buineil section will not 

 be (it for shipping for three years, n^ 

 it takes this time f'oi' (he gal.-ix to get 

 in ;i condition for the market after it 

 IS burned over. Tliis ine;ins a loss of 

 th(Mis;imls of d(dlars to the shippers 

 and pi(d<ers in western .North ('arolina, 

 not mentioning the fact that the brok- 

 ers or Jobbers o\-er the world will siiffiT 

 also to a large extent. 



NOW THE SHOWER BOUQUETS. 



.\ow comes the season of shower bou- 

 (piets, the month of Juno. Jt often has 

 been said that of all tests of a llorists' 

 artistic ability, and tho skill of his 

 hands, that imjiosed by the shower boii 

 qiict is the most severe. It certainly is 

 true that a man who can make a good 



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The Victor Emanuel Wreath. 



'nie III Ilis oreenhouses w;is .allowed to 

 'lio]i to .;!! .legrees. cjiusing his flowers 

 to le damaged to the extelit of •*"■), HdO. 

 ile cl.aimed that this took place during 

 the ludiday season, when his trade 

 ordinarily was the most brisk. He also 

 showed that his lease bore a clause 

 pidxiding for a temj.ei'ature of at least 

 .lO degrees. 



'I'he plaintifT testifi(^d, also, that the 

 defendants, oxer his objection, sublet a 



shower iHMKjUet is pretty sure to be 

 .liile to make anything elst"' that is likelv 

 to be called for, while it is not at ail 

 • ertain that a man who can make a good 

 wreath or ]iillow will be as successful 

 wit h shower boucjuets. 



In this connection bouquet-makers will 

 be interested in the illustration on 

 page 11. showing a large shower bou 

 (|iiet made bv 11. 11. Kiihlmann. of llous- 

 tnii, Tex. The mat. -rials w.-re .uchids 



