June 5, 1913. 



The Florists^ Review 



27 



Is the Flower Business Such a Snap 



Flower Shop of J. Q. Lcikcns. New York. N. Y. 



that you can afford to watch good profits wither 

 away because of poor refrigeration and ambitious 

 ice bills ? 



You can make your money cover a lot more 

 ground than it ever had a chance to do before by 

 holding down heavily on the use of ice and the 

 spoilage of flowers. 



You can do this if you install a 



MCCRAY 

 REFRIGERATOR 



The continuous circulation of cold, dry air in 

 a McCray is what will turn the trick. Because of 

 our patent system of arranging cold and warm air 

 flues no dampness is present and dampness is 

 what causes decay. 



Write for our catalogue No. 73, which de- 

 scribes our system in detail and shows photo- 

 graphs of Flower Shops with McCray Refrigerators 

 in use. 



McCRAY REFRIGERATOR CO. 



Branches In all Principal Cities. 



568 Lake Street, Kendallville, Ind. 



/^ 



U»nt1on Th» R^tI^w whon too writ* 



FORT SMITH 



FLORISTS' 



REFRIGERATORS 



= KEEP FLOWERS PERFECTLY = 



Because they naintain a correct 

 circulation of cold, dry air. 



Proper insulation, substantial con- 

 struction and beautiful finish satisfy 

 the most critical buyer. 



Write for catalogue and prices. 

 Special designs built to order. 



rt. Smith Refrigerator Works 



FORT SMITH, ARK. 



CHICAGO KEl'KfXENTATlVES 



E. A. Hamburg 9l Co. 



202 Atlas Block. Cor. Wabash and Randolph 



anticipate. A fine new McCray re- 

 frigerator is one of the additions to his 

 store. 



W. W. Horlacher reports his cut 

 flower trade excellent this year, while 

 John Boehner sjieaks highly of his bed- 

 ding plant trade. 



A, S. Larimore, representing the Car- 

 nation Support Co., of Connersville 

 Ind., was in Dayton last week. ' 



Warren 0. Matthews says that from 

 the business done at his place for Me- 

 morial day, one would not suppose there 

 had been a flood in Dayton. Owing to 

 the fact that Mr. Matthews' green- 

 houses were completely demolished by 



UNITED 

 REFRIGERATION 



Longer life to the flowers ! Under rigid tests 

 the United Refrigerating system has demon- 

 strated its marked superiority for florists' 

 use. It will save money for you. Get par- 

 ticulars from The United Refrigerating and 

 Ice Machine Company, Kenosha, Wis. 



the flood, he was unable to take care of 

 any bedding orders, although he reports 

 his cut flower trade to have been really 

 fine. 



Mr. Moon, of the Heiss Co., spent 

 Memorial day at Franklin, O. 



J. W. Engle had the misfortune to 

 have a whole acre of peonies frozen. 



The Heiss Co. tells us that the Me- 



morial day trade this year was every 

 bit as good as last year. 



Mrs. J. W. Eodgers spent May 30 in 

 Dayton. r. a. L. 



Monroe, La.— The J. F. Latham Seed 

 Co., at 121 North Grand street, is 

 adding a flower department to its busi- 

 ness. 



