JUNK 12, 1913. 



The Florists^ Review 



11 



"AS USUAL." 



The most difficult advertising on 

 which to show results is that done by 

 wholesalers of cut flowers. In prac- 

 tically all other lines the efficiency of 

 The Beview as an advertising medium 

 is apparent in every letter that comes 

 jii but a large part of the cut flower 

 (inters come by telegraph — and who 

 iiKMitions an advertisement in a wire? 



Of course, The Eeview performs the 

 ^;:^lne service for the cut flower people 

 us for the plantsmen — only it is not so 

 apparent on the orders — The Review 

 isn't mentioned so often. 



Hut now and then there is a cut 

 flower man who comes in only at certain 

 si'.asona, who does not advertise often 

 •■nough to have his name become a 

 liousehold word, and who has not built 

 up so large a business that he thinks 

 ir would come without advertising. 



Siicli an advertiser KNOWS his cut 



(lower orders are the direct result of 



his advertisement, and nothing else. 



Like this: 



Am eiK'losliiK check for $30 to cover my cape 

 .iiisiiiino advertlsinB for three Issues. AS USUAL, 

 my ml paid me well. — T. W. Carlton, Alvln, Tex., 

 May ai. 1913. 



Tlip habit is general of mentioning 

 The Review when ordering plants. Read- 

 ers who want to boost can do it ef- 

 fectively by mentioning the advertise- 

 ment when ordering cut flowers. 



SNAPDRAGON AND FEVERFEW. 



is a heavy application of manure on 

 solid beds advisable? What kind of 

 fertilizer would produce the best re- 

 sults on snapdragon, grown on solid 

 beds? What is the best treatment for 

 getting feverfew to bloom by Memorial 

 day? When should cuttings be taken? 



L. K. 



Solid beds require no different ma- 

 nure than you would use on raised 

 benches. Why should theyf Snapdrag- 

 ons do not want an extra rich soil, else 

 the growth will be soft. A medium soil 

 suits them best. Make feverfew cut- 

 tings in the fall and bench the. plants 

 about February 1 for Memorial day 

 ^^'oo"i- A.F.J.B. 



CALIiAS NOT BLOOMING. 



Kindly inform me why my callas 

 lailed to bloom. I have them planted in 

 a so id bed and they look rank, some of 

 tne leaves going over four feet. I have 

 "ot kept them too wet or too dry. I 

 «P|-ay them every day that the sun 

 ■nines. I do not cut more than a dozen 



dnn'*^'"'! ^,^'^^y *^o '"^eeks out of over 

 :*""• stalks or bulbs, planted 10x10. 

 ; , 7 "P.v be kept extremelv wet, or 

 «"at can be my trouble? "l shifted 

 \ '''", ?°to a mum bed after the cut. 

 ■ vnythinor you will say about the trouble 

 "111 be appreciated. J. G. K. 



' think it probable that your callas 



'a-i too much root-run for flowering sat- 



m!^ ?r ' ^^ winter and that this had 



•lore than the watering to do with the 



m t "^^^owers. Callas like a rich com- 



I o«i. One containing three parts rotted 



^o>. one part well -rotted cow manure 



thL''""if ^°^ ^o"*" abided should suit 



siv^' u ^^^ ^i^'*^ t*'^'" over five or 



the h*" 1 ^ ^^ ^^'^ another season. When 



to«.i vu '^ ^"^^ of active roots you can 



oon '!^'^''aH.V- Bone meal proves an ex- 



vo ii"L**®"^^ ^o"" top-dressing and 



in.'ir A^"'\*''^ '■°«*'' Sreedily devour- 



^ "• HiTord ample drainage; then you 



"WHO'S WHO-AND WHY" 



O. J. OLSON. 



IT is a well known fact that when one of twins gets a stick of candy the other 

 twin also must have at least a taste. And Minneapolis and St. Paul are the 

 Twin Cities! St. Paul does not purpose to be left out of the S, A. F. convention 

 just because the other twin is the one officially designated as the convention city. 

 O. J. Olson is chairman of the St. Paul committee for the August doings, and a 

 member of the general committee on finance. He also is vice-president of the 

 Minnesota State Florists' Association. Mr. Olson is a member of the firm of 

 Holm & Olson, possibly the largest in the trade in the northwest, and it is his 

 habit to put through with expedition anything he undertakes. Consequently it 

 ma^be figured that St. Paul will take a quite active part in the affairs next August. 



can scarcely overwater. In midwinter a 

 night temperature of 5.5 to 60 degrees 

 should be given for best results. 



C. W. 



A START IN CROTONS. 



Will you please tell me how to grow 

 crotons, describing the proper soil, 

 treatment, etc., and also giving the 

 names and colors of the best varieties? 



J. W. T. 



Crotons, or codiseums as the botanists 

 now prefer to call them, succeed best in 

 a warm, moist greenhouse, where the 

 winter minimum does not fall below 

 55 to 60 degrees. They should not be 

 shaded too heavily, or the naturally 

 brilliant colorings of the leaves will 

 become more somber. Frequent syring- 

 ing benefits the plants and keeps such 

 insect pests as mealy bug, red spider 

 and scale in check. Propagation is easy. 

 It can be done by ringing and mossing 

 the tops, which if kept constantly moist 

 will soon produce roots, after which 

 the tops can be potted and kept fairly 



close until established. Cuttings also 

 root freely in a sand bench, provided 

 there is a good bottom heat and the 

 sand is kept well moistened. 



There are such hosts of varieties now 

 in commerce that it is not easy to pick 

 out even a short list of kinds without 

 omitting others of equal merit. New 

 sorts are also being added each year. 

 If you address such specialists as the 

 Robert Craig Co., Philadelphia, who 

 grow many thousands of these brilliant 

 foliage plants, they will be glad to 

 furnish you with a list of varieties and 

 descriptions of them. Crotons grow 

 well in a compost of fibrous loam and 

 leaf -mold; when they are likely to stay 

 in pots a considerable time, some fine 

 bone and old cow manure may be added 

 with advantage. They appreciate wa- 

 terings with liquid manure when well 

 established in pots and in active 

 growth, but heavv doses must be 

 avoided. '^ C. W. 



Easthampton, Mass. — George H. Mc- 

 Tntvre, of this place, has purchased 

 C. L. Feiker's Bay State greenhouses. 



