8 The Florists^ Review 



Jdne 19, 1913. 



Ri ce^s Fall L ine 



Will Eclipse Any Previously Shown 



A 



^After almost three months spent in the principal markets of 

 Europe, our Mr. Eschner has collected the finest assort- 

 ment of Fall and Xmas Novelties ever offered to tiie 

 florist. We tell you now because you positively cannot afford 

 to place advance orders for supplies- until you've seen our line. 

 All that's newest and best we have, at appealing prices- 

 Rice Service always. 



. RICE COMPANY 



'^'THE LEADING FLORISTS' SUPPLY AND RIBBON HOUSE^ 



1220 RACE STREET PHILADELPHIA, PA. 



Write for Our ''Willing Helper" Catalogue 



Mention The RptIpw when yon write. 





REMOVAL NOTICE 



About July 1st, we remove to our commodious quarters 



19, 21, 23 and 25 East 24th Street 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 565-567 Broadway at Prince Street NEW YORK 



Mention The Rerlew when yoo write. 



F.E.C. 



These three letters stand for an en- 

 tirely new idea in Chiffon Bands. It is 

 something you need and want. Will 

 tell you all about it in due time. 



„#« 



LION & COMPANY, 213 Fourth Ave., NEW YORK 



