:f 



14 



The Florists' Review 





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greenhouses during the wiinter, and 

 such plants as lilacs, hydrangeas, rho- 

 dodendrons, etc., grown outside, are 

 also used for forcing purposes in green- 

 houses. In addition to this argument, 

 much of the greenhouse stock consists 

 of cheap plants which are used by the 

 masses, ,-^hom the Democratic party 

 wish to protect, and these might prop- 

 erly come under the lower rate of par- 

 agraph 216. 



It is also desired that the words "4 

 years old or less" be inserted after the 

 words ' ' evergreen seedlings ' ' in line 1, 

 paragraph 599, on page 125. This 

 change is important, as otherwise noth- 

 ing could prevent large and valuable 

 evergreen trees coming in free of duty. 

 The proposed change brings forth the 

 exact intent of the law and will thus 

 aid in avoiding the endless litigation 

 which prevailed under former tariffs. 



C. L. L. 



THE RETAIL 



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FLORIST. 



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THE WOES OF A FLORIST. 



The following is said to have been 

 written by the eye-witness of an inci- 

 dent in a Detroit flower store : 



THE WOES pF^ A FLORIST. 

 She sauntered tbrongb our flower st^lP-^ 

 (She ■weighed 300 pounds or more); 

 She thundered round like ^ome great ox, 

 For plants to trim her window box. 



The time she wasted was a fright. 



Yet nothing seemed to please her, quite; « 



The ageratums were all too small, r 



The salvias wouldn't do at all. 



Begonias, she said, loolced weak; 



The canna plant was Just a frealf. 



At last she wheezed, "Say. Mr. Crum, 



Have you a cheap geranium?" 



In springtime rush, we'd bare you learn, 



A florist hasn't time to turn; 



From 7 a. m. till time to close 



Be may not pause to blow bis nose. 



So. while we got her flower out. 



And while she turned it all about'. 



We could have felled her with a blow 



For being so confounded slow. 



"That there geranium," she said. 



With fat and rage becoming red. 



"Is not the slightest use to me: 



It's Just as small as it can be." 



"But, Madame," Mr. Crum replied, 



"Why are you so dissatisfied? 



r wager many years ago 



That you were small yourself, you Itnow." 



If loolis could kill — she wished tboy could— 



She would have slain him as she stood. 



Compared with her, she was so wild. 



The English suffragettes were mild. 



She closed the door with such a slam — 



A lady's way of saying "Damn!" 



She left her plants and Mr. Crum. 



"That's good," said he; "I moved her some!" 



To which The Review's oflSce poet 

 adds: 



The florist's name. 



It wasn't Crum! 

 Almost the same. 



They call him Plumb. 



The lady writing 



This little piece 

 Was Just visiting; 



She is bis niece. 

 She surely knows. 



Does Beatrice Plumb, 

 About florists' woes 



Heap^ more than .some. 



IDE^H FOR SHOP FRONTS. 



Will Bradley, in a recent issue of 

 System, publishes some original sug- 

 gestions for the design and arrange- 

 ment of the street fronts of small 

 buBup^ss buildings, which carry a 

 staij^ of personality and artistic value 

 that raises them above the common- 

 place and conventional. Among them 

 is one showing the front for a florist's 

 store. The accompanying illustration 

 shows three of the suggested designs, 

 and it is evident that Mr. Bradley be- 

 lieves in adding life to store fronts 

 by the use of plants. 



The suggested shop front for a flo- 

 rist is adapted for a space ranging from 

 fen to thirty feet. The wall is of 

 white cement or plaster; red brick also 

 may be used. The woodwork is of 

 ivory-white, and the fancy wrought- 

 iron grille work beneath the window 

 and the plant boxes is painted green. 



The first-floor front suggested for a 

 hat store is suitable for either a city 

 or country shop. The walls are of 

 ivory, or of white plaster, or of cement. 

 The framework of the door and win- 

 dows and all woodwork are of ivory- 

 white. 



The design for a small Shoe store 

 front calls for a wall of white cement 

 or plaster; the metal work at the base 

 of the display windows and the trim to 

 be green. The lettering is of gold, 

 with a thin black outline. The little 

 decorations are painted in blue, green, 

 red and brown. 



ENFORCING THE LABOR LAW. 



Just how much trouble and disarrange- 

 ment would be caused in the florists' 

 trade if the labor laws in all localities 

 were literally interpreted and strictly 



enforced, is a serious questit)i^~'icnd au 

 important factor in the proorem is he 

 amount of hardship that such complte 

 enforcement of these laws miglut.^Lct 

 on some of the employees as well as on 

 the employers. This is tru|<||ipeu if it 

 be admitted that the generaWsfcects of 

 the laws would be highly benefical, 

 especially in certain industries, in vi^hich 

 abuses exist that are unknown in the 

 florists' trade. 



These and other such thoughts ,'ire 

 naturally suggested by the report, just 

 received,, that State Labor Inspector 

 Luellia M. Burton recently got busy at 

 Grand Eapids, Mich., with the result 

 that two of the city 's big business men 

 were commanded to appear in court and 

 answer to a charge of violating the state 

 labor law. One of the accused men is a 

 florist; the other is the manager of a 

 wholesale produce business. The florist 

 is Henry Smith, and he is charged with 

 compelling, or allowing, Elizabeth Mc- 

 Gaughey to work eleven hours and thirty 

 minutes May 31, which is an hour and 

 a half more than is permitted by the 

 Michigan state law. It should be noted 

 that May 31 was Saturday. 



Warrants for the arrest of both men 

 were issued and they were ordered to 

 appear in court t» pleacf to the charges. 



'« 



LEGRAFH ORDERS. 



Beyon3; quos^Mja, the exchange of 

 orders betweeii retail florists has in 

 creased iminensely since The Review, 

 in 1903, conceived the idea of a de 

 partmeritfor__tlxe.. cards of Leading Re 

 tail Flo rists". — "Trwin Bertermann, who 

 is president vpf, the association formed 

 a few years iigo to further this branch 

 of the retail flower business, says "the 

 telegraphing of flowers still is a new 

 field, which should result in much good 

 to the trade in general and which 

 should be developed with that- end in 

 view. ' ' The organization of , which 

 Mr. Bertermann is the head is a purely 

 mutual affair; it is not intended to 

 make a profit for anyone; no salaries 

 are paid, and all the money, taken in 

 is put back into exploitation work. It 

 has, without doubt, done a gre^t. deal 

 to get florists interested in -taking or 

 ders for distant delivery — it: is - in the 

 advertising as much as the facilities 

 afforded that the delivery association 

 has been helpful to its members and 

 the trade. 



Mr. Bertermann had a letter. aiot I'jng 



since from George E. Schulz, of Louis 



ville, Ky., in which he took much 



pleasure. Mr. Schulz said in part: 



Since Its inception, I have at various f;™*' 

 given quite a bit of time and thought to tW 

 Florists' Telegraph Delivery. It seems to me th«t 

 by cooperation there is no end to the benefl ■* f" 

 be derived. Then why should we not take lio''' 

 of it and push It for all it is worth? It Uvej 

 me great pleasure to note in going over the 1«« 

 list of membership an addition of fifteen tie* 



Three Attractive and Useful Designs Suggested for Small Business Shops. 



