JUNB 19, 1913. 



The Florists^ Review 



15 



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Peonies of Rotehill Cemetery AssocUtion at the June Show of the Hortkultttral Society of Chicago. 



names. TblB goes to show that the florists in 

 general are waking up to the fact that there is 

 ■ometbing in back of this organization. Our 

 accomplishments since being associated with the 

 F. T. U. bave been wonderful, and I can state 

 frankl^r that we certainly would hate to give up 

 the business we have been getting through this 

 orgaoitation. I cannot see, therefore, how any 

 good, responsible florist can remain out. It is 

 true, we enjoyed a good out-of-town patronage 

 before the P. T. D. was organized, but it was 

 not a csmparlson to the trade which we have 

 gotten since the F. T. V. came Into existence. 



It may Interest the members to know that the 

 provision for guaranteed accounts is n<rt "hot 

 air." A few months ago we turned an old 

 account of several months' standing over to the 

 secretary for collection. He wrote this party 

 a single letter and check was forthcoming, al- 

 tbougb all of our correspondence was Ignored. 

 The amount of this claim Itself will pay our dues 

 lor several years. 



Then, too, when a customer comes into your 

 •tore to place an order for delivery out of town 

 jt certainly is a great pleasure to go over the 

 list of the F. T. 6. and find the leading trades- 

 gen of bo many cities in this organization. 

 However, if we are to Increase our membership 

 ^«ry materially, it behooves all members to take 

 *n active interest In this association and do 

 tnelr utmost to land new members. Whenever 

 We liave an order going to a town where there is 

 Do tncmber we make it a practice to follow It up 

 ininndlately with a letter inviting such and such 

 * party to Join us and explaining at the same 

 j"ne. In the best manner possible, the benefits 

 to 1,0 derived by being associated with the 



I am greatly surprised that the leading florists 

 7 -Mtoona, Pa.; Atlanta. Ga.; Auburn, N. Y.; 

 I^iftra, 111.; Baltimore. Md. ; Brooklyn, N. Y.; 

 ^.oluinbus, O.; Dallas, Tex.: Des Moines, la.; 

 i>noxviiie, Tenn.; Milwaukee, Wis.; Los Angeles. 

 ',"' : Macon, Ga.; Memphis, Tenn.; Minneapolis, 

 ;'"": Mobile, Ala.; San Antonio, Tex., and 

 """!' ous other large cities have not Joined our 

 "8B0 Htion. Every day that they remain out 

 jn^.v ire losing money. I can state very forcibly 

 !^at the small amount it costs to Ijecome a mem- 

 "er r; the F. T. D. is a drop in the bucket com- 

 ^ith the substantial benefits derived. 

 is hardly a day that we do not send an 

 <^ut of town; it goes to a member of the 

 I', if there is one in that certain locality. 

 <" other hand, we bave received as many 

 •lit orders in a single day from our asso- 

 in the r. T. D. 

 T e towna mentioned by Mr. Schulz 

 *^ ''t represented in the membership 

 Of t e p rp J) j^j.g represented in The 

 ^^^ 'w's department for the cards of 



Ther 



ordf. 

 F. -I 

 On . 

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Leading Betail Florins. The latest 

 list received from the .secretary of the 

 retailers ' cooperative organization 

 shows 107 members, while 193 are rep- 

 resented weekly in The Review; this 

 number includes fifty-nine of the F. 

 T. D. members. The total of the two 

 is 241 different concerns. If each of 

 these can be induce^ to use part of 

 his local newspaper advertising this 

 summer to let the people of his home 

 city know of tJie ekistence of such 

 good facilities for filling orders for de- 

 livery at a distance, the result will be 

 a still further increase in the business, 

 which, really, has only made a fair be- 

 ginning. It can be doubled in a month 

 if everybody pushes. 



WELLS ON DALE ESTATE. 



In the notes of W. Wells, the well- 

 known British chrysanthemum special- 

 ist, who recently visited America, are 

 some comments on the establishment 

 of the Dale Estate, Brampton, Ont., that 

 will be of general interest: 



"The number of greenhouses here is 

 eighty-five, while the glass area covered 

 is 1,000,000 square feet. The ground 

 space covered is twenty-five acres, and 

 the greatest length of a single house is 

 850 feet. These figures are well in keep- 

 ing with the American views of great- 

 ness, but they are correct and up to date. 

 The number of men employed to work 

 this huge place is 225, and the annual 

 wage $120,000. The employees are en- 

 tirely Britishers, and the rate of pay is 

 20 cents to 25 cents per hour. The 

 amount of coal consumed by the boilers 

 is 9,000 tons of anthracite per annum. 



"The 'Chrysanthemum on the De- 



cline' folk would have a fit here all 

 right. The quantity of young stock 

 brought along for sale is enormous, 

 while the number required for cut flower 

 work on this establishment is 150,000.* 

 Carnation plants grown for flower total 

 200,000, chiefly in such varieties as En- 

 chantress, Lawson, Winsor and Beacon. 

 Of roses 150,000 are grown for flowering, 

 mostly- the usual American cut flower 

 varieties, but the prettiest of all, per- 

 haps, is Canadian Queen, which is 

 termed a baby pink shade. Bachelors 

 will understand this better when de- 

 scribed as the color of Carnation Glori- 

 osa. Of violets 100,000 are grown; 

 3,000,000 lilies of the valley are annually 

 forced; 40,000 Asparagus plumosus and 

 the same number of orchids form the 

 leading lines which the Dale Estate 

 specializes in chiefly, but nearly every- 

 thing that will sell as a cut flower is also 

 handled. The number of bulbs imported 

 is reckoned by the carload instead of by 

 the million, while the number of ferns, 

 marguerites and sweet peas grown would 

 fill a large nursery. Besides the growing 

 of flowers, a large florists' supply or 

 sundries section is run with the busi- 



ness 



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Mt. Vernon, HI.— C. Edward Miller, 

 successor to Fred Reinlein, says that 

 business this season was all that ha 

 could wish, both locally and in surround- 

 ing towns, until parties having surplus 

 stock began using Mt. Vernon as a 

 dumping ground. When those not regu- 

 larly in the business in Mt. Vernon be- 

 gan selling at less than wholesale prices 

 Mr. Miller was obliged to fall back on 

 the wholesale trade to move his stock 

 profitably. 



