20 



The Florists' Review 



June 10, 1013. 



THE FLORISTS' REVIEW 



Founded, 1897, by G. L. GRANT. 



PUBLISHXD EVERY THUBSDAT BT 



The Florists* Publishing Co. 



530-560 Caxton Building, 

 508 South Dearborn St., Chicaso. 



Telephone, Haeeison 5429. 



rkaistkbxd oabuc abdbkss, ixobyibw, ohioaqo 



New Yoek Oftick: 



1310 Forty-Ninth St.. Brooklyn. N. Y. 



Tklbphonb. 2632 W. Borough Fark. 

 J.Austin Hhaw, Mamageb. 



Subscription price, fl-OO a year. To Canada, $2.00 

 To Europe. t2J50. 



AdvertlsinK rates quoted upon request. Only 

 strictly ti'ade adTertislng accepted. 



Advertisements must reach us by 6 p. m. Tuesday, 

 to Insure Insertion In the Issue of that week. 



Entered as second class matter December 3, 1897, 

 at the post-office at Chicago. 111., under the act of 

 March 3, 1879. 



This paper Is a member of the Chicago Trade 

 Press Association. 



CONTENTS 



The .\merlcan Peony Society 9 



— Elevcutli Annual Meeting (illus.) 



Good Show at Lake Geneva 10 



Boston Peony Exhibition 11 



The Chicago Peony Show (lUus.) 12 



Pale Foliage, Few Blooms i:i 



Those Tariff Changes 13 



The Retail Florist 14 



— The Woes of a Florist 14 



— Ideas for Shop Fronts (Illus.) 14 



— Enforcing the Labor Law 14 



— '1 elcgraph Orders 14 



Wells on Dale Estate I.t 



Orchids — Seasonable Note* 16 



Parcel Post Includes C. O. 1) lU 



Society of American Florists 10 



To Curtail Express Service l»i 



Mr. Totty Appreciative 17 



Baumaun's Buildings (Ulus. ) 17 



Cincinnati 17 



New York IS 



Boston 18 



The Bowling Trophy (Ulus. » l!i 



Pittsburgh lil 



Ladhs' S. A. f 20 



Obituary— EniU Borchart 20 



The Two Extremes 20 



Chicago 20 



Rochester, N. Y 25 



Philadelphia 2(5 



at. Louis 28 



Glen Cove. N. Y 30 



Detroit, Mich 31 



Properties of Cypress 34 



Providence 36 



Washington 40 



Steamer Sailings 42 



Pacific Coast I)'epartment 44 



— Seattle, Wash 44 



— Los Angeles, Cal 44 



— San Francisco, Cal 44 



— Portland, Ore 46 



Panama-Pacific Exposition 47 



News of the Nursery Trade 48 



— The Portland Convention 48 



Seed Trade News .'■,4 



— A Business Counsel's View 5." 



— Position of Disclaimer ."m 



— Texans May Quit Onions .16 



^ Catalogues Kecelved .It! 



Vegetable Forcing r>r, 



— Vegetables In Northwest ."iO 



Nashville, Tenn .58 



Newport 64 



Buffalo 66 



Independence, Mo 66 



Dayton. 6S' 



Lancaster, Pa 70 



Elgin. Ill 70 



St. Paul, Minn 72 



Greenhouse Heating 86 



— One New Jersey House fr, 



— The Fuel Market 87 



— Piping In Northern Ohio 88 



— A Small Carnation House 90 



Kansas City 94 



Evansviile, In<I {16 



Aberdeen, Miss. — The Aberdeen Flo- 

 ral Co. has engaged J. B. Mabry to take 

 charge of its greenhouses. Mr. Mabry 

 is a thoroughly experienced grower, hav- 

 ing been employed for the last eleven 

 years by T. G. Owen, of Columbus, Miss. 

 The Aberdeen Floral Co., which started 

 business here a year or two ago with 

 only about 500 square feet of glass, now 

 has over 20,000 square feet and "expects 

 to have double that area by this time 

 next year. The principal crops grown 

 are roses, carnations, chrysanthemums, 

 lilies and asparagus. Some business is 

 done, also, in the shipping of wild 

 smilax. 



SOCIETY OF AUESICAN FLOBISTS. 

 Incorporated by Act of Congresa, March 4, 1001. 



Offlcers tor 1913: Preildent. J. K. M. L. 

 Farqubar, Boston, Mass.; Tlce-preBident, Theo- 

 dore Wirth, Minneapolis; secretary, John Young, 

 64 W. 28th St., New York City; treasurer, W. P. 

 Kastlng, Buffalo. 



Twenty-ninth annual convention, Minneapolis, 

 Minn., August 19 to 22. 1913. 



index to Advertisers 



Page 98 



Eesults bring advertising. 

 The Eeview brings results. 



The rose garden at Elizabeth park, 

 Hartford, Conn,, planted under the au- 

 spices of the American Rose Society, is 

 making an excellent showing this month. 



Surpluses, if sold below the regular 

 rates, as almost always is the case, fre- 

 quently are embarrassing to those who 

 otherwise would not have to make a 

 sacrifice. 



Those who have surpluses o^ good 

 bedding stock still can find buyers by 

 using the Classified columns of The Ee- 

 view. The season is by no means over 

 with all Eeview readers. 



Not a few subscribers save themselves 

 the bother of annual renewal by sending 

 The Eeview $2, $3, or sometimes $5, in- 

 stead of the dollar-bill that insures fifty- 

 two visits of the paper. 



There has been an increased call, this 

 season, for petunias for window box use, 

 a good pink being the color wanted. It 

 has been somewhat at the expense of 

 geraniums. The petunia is too fragile a 

 plant to recommend for exposed situa- 

 tions. 



European visitors, returning from a 

 visit to America, seldom fail to comment 

 on the use made of ribbon by the florists 

 on this side of the Atlantic. It is so 

 much more lavish than anything known 

 on the other side that the trade tourist 

 always is impressed. 



There proves to be considerable sur- 

 plus bedding stock. It is not a general 

 condition of surplus, but apparently a 

 number of growers with a comparatively 

 limited local outlet have produced larger 

 quantities of stock than usual without 

 doing anything to broaden their market. 

 It is getting, and more so every season, 

 that success depends as much on one's 

 ability to find buyers as on his ability 

 to produce stock. 



It seems strange that shippers will 

 send large quantities of stock, venturing 

 considerable loss, without having first 

 consulted the house to which the 

 shipments are made. Conditions have 

 changed and commission men no longer 

 are willing to advance express charges on 

 all sorts of unexpected consignments. 

 The shippers of southern outdoor stock 

 feel greatly aggrieved because this year 

 hundreds upon hundreds of cases have 

 been refused, but they do not stop to 

 consider that they should have written 

 first to see if the wholesaler wanted the 

 stock. A [lenny postal sometimes saves 

 manv dollars. 



LADIES' S. A. F. 



The T..ndies' Society of American 

 Florists offers a yearly bowling prize 

 of $25 to the lady having the highest 

 score, said lady bowler to be a member 

 of the Ladies' S. A. F. 



Mrs. Chas. H. Maynard, Sec 'y. 



OBITUARY. 



Emil Borchart. 



Emil Borchart, of St. Paul, Minn., 

 died last week of hemorrhage of the 

 brain. The deceased was a member of 

 the firm of L. Anderson & Co., operatin<r 

 greenhouses at University and Farring 

 ton avenues and a store in the Schu- 

 bert theater building. He had been 

 connected with that firm for the last 

 three years; prior to that time he was 

 with E. F. Lemke. Mr. Borchart 's 

 death was sudden and unexpected. 

 When he reached home at night he 

 complained of a headache, which was 

 the result of a hot day spent in the 

 greenhouses. During the night the 

 hemorrhage occurred and he expired in 

 the morning. He was 46 years of age 

 and leaves to mourn his loss a wife and 

 son. The funeral was well attended by 

 the local florists. C. E. F. 



THE TWO EXTREMES. 



Perhaps there are those who will be 

 interested in the fact that The Eeview 

 gives first-class returns to its adver- 

 tisers irrespective of the advertiser's 

 location; it makes no difference how 

 far the advertiser may be from the cen- 

 ter of population; The Eeview brings 

 him business just the same. Here are 

 two letters from the two extremes of 

 the country, one at the extreme Pa- 

 cific northwest and the other the ex- 

 treme Atlantic northeast, that tell the 

 story: 



In sending you our check we want to say that 

 the advertisement Is a humdinger for getting 

 huslness.— Everett Floral Co., Everett, Wash.. 

 June 9, 1913. 



Enclosed you will find my check for $.34.60 t" 

 cover account to date. Sometimes we pay l)ill>< 

 where we question the profit for us, but never so 

 with a bill from The Review.— G. S. Ramsburg. 

 Somersworth, N. H., June 7, 1913. 



There is a further point that has real 

 cash value if one wants to apply it: 

 Neither of these advertisers is adver- 

 tising in any other paper. 



CHICAGO. 



The Great Central Market. 



Following a week of extremely hot 

 weather, the local market has been gen 

 erally demoralized and has had to face 

 not only a dropping otf in demand but 

 also an increase in the supply. This is 

 only natural, however, and with the 

 thermometer hitting the high marks for 

 June it has been impossible to hold the 

 crops back or handle them when they 

 reach the market. The hot sun has like 

 wise worked havoc with the quality of 

 the stock and, while good stock still can 

 be found, the greater part of the roses 

 and carnations have passed the stage 

 where they can be used for shipping 

 purposes. 



While the market appears loadeii 

 with both carnations and roses, there is 

 no great supply of peonies that will 

 warrant shipping. The condition of the 

 market in this respect is exactly the 

 reverse of last year, when the market 

 was badly glutted with peonies of all 

 kinds. They then commanded the mar- 

 ket, but with the crops damaged by 

 frost this season they have failed to 

 figure to any great extent since 

 Memorial day. Two days above 90 dc 

 grees have about finished the local cut 

 and only small quantities have gone into 

 storage. 



Beauties are probably in greater 

 abundance than they have been at any 



