ADMINISTKATIVK KETOKT I. XI 



term. This practice will l)e tumid couveiiieut in the science of 

 ]isvch()l()<iv and in all of the sciences of human activities. I 

 .shall therefore sometimes speak of ])leasnre and pain in terms 

 of pleasure, inipl\ iu;^- the antithetic term pain. Sometimes we 

 have a word wdiich has the force of its etyniolnnic significance 

 and also of its antithesis. "Welfare" is a word of this char- 

 acter. 



Pleasures are teleolog'ic; that is, they are ])otent motives for 

 human activities. There is a group of activities produced hv 

 forms which result from pleasures. These may be denominated 

 the pleasures of form from the standpoint of motive, or the arts 

 of decoration from the standpoint of activities. Because there 

 are pleasures of form there are activities of decoration and 

 hence there are arts of decoration. 



Many activities produce objects solely to gratifv the feelings 

 of pleasure. Many activities are induced primarilv bv other 

 motives and secondarily by pleasure. In the production of 

 these objects, thought and labor are expended over and aljove 

 the amount necessary to })roduce the object for utility in order 

 that it may give ])leasure, and if it does not give this additional 

 pleasure it gives pain. Decorative activities are often of this 

 character. An ornament mav" be designed wholh" for decolla- 

 tion, as when jewels are worn; but a garment mav have its 

 chief purpose in utilit}', through a secondary purpose in oriia- 

 inentation, and the form and color of the garment ma\- l)e 

 considered as having an importance almost equal to that 

 derived from its utility. 



Man is rarely content with utility, but he also desires pleas- 

 ure from the objects which are produced through his adivities. 

 In both classes of endeavor the decorative arts are iu^olved. 

 The decorative arts are arts of form. 



Architectural structures are designed priniai'ih- for a utili- 

 tarian purpose, but they are decorated. Vehicles haxc utili- 

 tarian ])urposes, yet many devices of decoration ai-e used in 

 their construction in order that thev may be ])leasing. Such 

 illustrations servt' to show the general nature oi tlie decorative 

 arts. 



