Xm 
336 THE GARDENERS’ CHRONICLE AND AGRICULTURAL GAZETTE. May 16. 
On and after the First of June, 
THE DAILY NEWS, 
LONDON MORNING NEWSPAPER, 
TWOPENCE HALFPENNY! 
T Newspaper is the intellectual life of the Nineteenth Century—the great agent of modern civilisation, Not to speak of the moral and political safe- 
guards which it affords, it places all, whatever their varieties of fortune and position, on a level as to information. By its means only the small capitalist 
is enabled to contend successfully against his wealthy rival for a knowledge of those changes which affect supply and demand—and therefore prices. Without 
the daily Newspaper, a man and his family might be located as well in the back settlements of Canada as within ten miles of the great centre of European 
Civilisation. These facts are felt—the gain is understood —and the number and character of the Newspaper press of any country are an admitted test of the 
enterprise and intelligence of the people. It is remarkable, then, that more than a century since, there were eighteen papers published in London, daily or 
three times a week—while now there are only fifteen ! though the population of to-day bears a ratio to that of the period in question of more than 3 to 1 ; 
and, by means of the post and other facilities, the whole kingdom has been brought within the easy range, and under the direct influence, of the London 
press. In the single City of New York, more daily papers are published than in all England, Scotland, and Ireland, put together. The circulation of 
papers in Paris exceeds that of London twenty-fold. How is this? Of a fact so startling, where lies the explanation ; what is the cause 2—Pricz! 
That the public know the advantage of having a Daily Paper is manifest, from the thousands and tens of thousands who pay twopence for an hour's 
reading, and threepence for a paper the day after publication. What, then, are the causes which maintain the high price? First, the amount of capital 
required to be invested in a Newspaper speculation—with whose extent and proper application the man of business and the capitalist are for the most part 
unacquainted. Next, the various talent, knowledge, and experience which must combine to produce the result. The number and greatness of the require- 
ments have, in truth, occasioned something very like a monopoly—and monopoly always commands its own price. Thus, whilst energy, enterprise, capital, 
and competition have been doing good service in all other things, including literature in various branches, nothing has heen attempted, in the direction indicated, 
for the political, social, and intellectual wants of three great nations; and a Daily Paper still remains a costly luxury, in which only the wealthy can indulge. 
IN PARIS WITHIN THE LAST FIVE YEARS A REDUCTION OF ONE-HALF OF THEIR OLD PRICE HAS BEEN MADE IN THE MOST DISTINGUISHED JOURNALS, 
WITH THE RESULT OF INCREASED EFFICIENCY, POWER, AND INTEREST, ANY SUCH ATTEMPT IN LONDON DOES NOT SEEM TO HAVE BEEN THOUGHT OF. 
The experiment is now about to be tried of establishing a London Daily Newspaper, on the 
highest scale of completeness in all its departments, which shall look for support, not to 
comparatively few readers at a high price, but to many at a low price. 
Its success depends upon the Public. In the first instance, however, it was necessary to prove that the projectors are capable of competing with the 
high priced—that in energy and ability they are able to perform all that is required; and of this the Public have now had sufficient experience. 
THE DAILY NEWS appeared in January last, and no one haz finted’a suspicion that it is inferior to its contemporaries in-any respect. The time has 
now come when the proprietors are prepared to develope their plans; whatever has hitherto attracted public favour to their enterprise, will be continued 
and extended, and, working in the spirit of the age, they will publish, 
On the First of June, 
THE DAILY NEWS 
At FTwopence Halfpenny. 
The Paper will be of the same size as all other journals were within seven years; it will be larger than many of the high-priced daily journals are 
now ; and, in every particular of interest, it will contain as much information as the most successful amongst its contemporaries. But it will be expansive 5 
and double sheets will be given wheneyer an important Debate, a pressure of News, or Advertisements, seems to require it, 
THE DAILY NEWS, therefore, will contain everything that is to be found in other journals; and all accounts 
of Markets—all trade information—will be so arranged that the merchant and man of business shall find what he 
wants always, as nearly as possible, in the same place, and in the fewest possible words. The modern newspaper has nok 
been devised and planned as judgment might have originally directed, but has grown up under circumstances which it could not control; and the 
establishment of a new paper affords the opportunity for a revision, which shall effect a saving of the reader's time, and present the information which he 
seeks in a more systematic form. 
The Daily News will be published in Time for the Morning Mails. 
LET US REPEAT THE MARKING FEATURES OF OUR SCHEME. lst. We give to the reader, in what we hope will be an improved and more convenient 
form, all that he can find in the most approved of our competitors; enlarging always our surface to embrace whatever of unusual interest the times may 
present. The diference between them and us will be only in that host of Advertisements, which we too will be happy to give in an additional sheet whe 
ever the public shall supply*us with the occasion. 2ndly. To the reader who now pays Fivepence for his paper, we offer the same thing at half the ju: 
and to the man who hires his paper, a paper of his own at about the cost of the hire. It, then, only remains for the publie to justify the experiment; 
remembering that their interest in the issue is no less than our own. eo 
Let him who would support us in this seasonable attempt, subscribe a£ once. Where even the reduced price is beyond his means, let him at once ge 
with a friend or neighbour in subscription. If, again, these friends can arrange with others in the country to receive the paper, by post, on the day 9 
publication, at half price, the cost to eacb, of the New Daily Paper, will be little more than one halfpenny. d 
Every News Agent, will, we hope, supply the paper at Twopence-halfpenny, where payment is made in advance ; the same proportionate sot 
as with other papers—something more than twenty-four per cent.—being allowed by the proprietors to the trade. When credit is given, it is à matter : 
private arrangement, with which the proprietors have nothing to do. As, however, in an undertaking so bold and so novel it is advisable to guard n 
possible inconvenience, the proprietors of THE DAILY NEWS will undertake to get all persons supplied who shall forward a post-office oF E 
payable to Joscer Surru, Darty News Orrice, Whitefriars, London. : 
For THREE MONTHS ... 16s. 4d. 
Let all who are interested in the success of this undertaking—and who is not?—be active, and success i 
s certain. 
ai: 
e in th 
at their Office in Lombard-street, yy 
Printed by Veri 
Precinct o 
o. 6, York-pla gton, and Farpenick Motusrr Evans, of No. 7, Church.row, Stoke Newington, both in the county of Middlesex, Printers, 
BuRY, of No. ‘or! Stoke Newingto sof N Ty cations ar 
hitefriars, in tha City of Londons and published by them at the Ofice, No. 5, Charles-street, In the parish of St, Paul's, Covent-Car^en, In the said county, where all Advertisements and Communicati 
f 
addressed to the Editor.—Saturday, Mar 16, 1546, 
TESTO = 
