McCLURE’S MAGAZINE (= 
$1.00a year 
The idea that directs ot editing of McCiure’s MaGazine is that a periodical ma y be 
anielliiaty ilecatbing. and still be authoritative and informing ; and that it may be low in price, 
and still maintain the highest ee and artistic standards. Friends of the ee are con- 
santly saying, “I look into other Se Ni but McCLure’s is the only one I really read.” This 
popularity, this entertainingness, is not s seb ed at any sacrifice of quality. The best ok and the 
best artists are the contributors to McCL sy 
NEW oe TO AMERICAN HISTORY 
Following an instinct which we have good reason to esianl is shared by all of our readers, we 
have had as one of our oremost inkaneaay ¢ in editing the magaz singe inspiring history of our own 
country. Charles A. Dana’s REMINISCENCES OF MEN AND ee ain F THE Civit War, n ub- 
lishing in the Magazine, present the personal side of the war er man could have presented 
nd they would probably never have been written but for the editor of McC % O s 
of Lire Portraits of GREAT AMERICANS of we t full and adequate phar ation < ty real 
features of those sterling patriots whom and revere. Miss Tarbell’s paper HE 
EARLY Lire oF Lincotn gave the first, and ‘indeed the only, full and a oe account of S iaeoin's 
youth and early manhood that the world has had. nae Hamlin Garland s Series of papers did some- 
what the same service for THE EARLY LIF ve OF GRA And in the oheantien number will begin 
MISS TARBELL’S LATER LIFE OF LINCOLN 
Miss Tarbell’s papers on the “ Early Life of Lincoln” ended with Lincoln’s first nomination 
to the Prisidaner The “ Later Life” will exhibit Lincoln at his home in Springfield between the 
his ee AR and his inauguration, and in his daily life in the White House, giving a 
Bi ap picture of the man throughout his ee five years, and also an account of such of the move- 
ments of the war as centered in him. Miss Tarbell has gat athgeed, from men who knew esos 
peat, a great store of recollections that fiove never yet been published, 
HISTORY BY THE MAKERS OF IT 
Wherever or survives a man whos n life has been a significant “FI Sept = the history of 
the country, we aim to have him tell the world nse = in the e pag es of MCCLURE’S MAGAZINE 
Autobiographic history, in addi tion to being the entertaining a read, is fe ede the most 
valuable. It is nen one kind sage is infallibly vivifying: it gives us the face, hot and direct, from 
the hand of the one fk canis able of delivering it. Scarcely a month passes that the magazine does 
not Seecepead iter of this kin 
THE NEWEST SCIENCE, INVENTION, AND EXPLORATION 
ways seeking for boas significant discoveries or speculations which eon the edge of the - 
— teas E’s MAGAZINE has been the first to give authoritative and attractive account of 
y new scientific eck oneal mong the coming articles ot this kind we may erage THE 
ReLipse OF 1898, by Sir Norman Lockyer—an account of his own observations ; THE MILKy Way, 
by Prof. E. E, Barnard, the man who first successfully eeaaloged photogra phy in the ‘aay of the 
Milky Way ; ee IN FLyING—an article by Octave Chanute, describing important experi- 
ments in flyin e by him and his associates within the last LEGRAPHING WITH- 
OUT WIREs—an articl b reece, E giieesincchiel of the Telegraph Department of the 
nglish Postal m, giving the authoritative ni the latest experiments made by the 
Bnitish postal authorities in telegraphing without the res; an E EST MOUNTAIN 
EVER CLIMBED—an article by Mr. E. A. FitzGerald, telling the story of his recent triumph in climb- 
ing Aconcagua, a peak 23,000 feet high. 
SERIALS AND SHORT STORIES 
No magazine hoe ever published a more aap serial than Anthony Hope’s “ ie ti 
of Hentzau,” now appearing in McCLuRE’s. It more than maintains the ese set by McCLURE’S 
itself when it published Stevenson’s “ Ebb Tide” sad **St. Ives ”and Anthony Hope’s “ Phroso. 
The McC ure short story has come to be a kind by soa of allthe world. It 
always has a certain novelt ty and compelling interest of plot and incident; a certain strength and 
reality of characterization; ‘les at the same time, an petailing purity of theme and hopefulness 
of _ It ge —- en by Rudyard Kipling, Octave Thanet, Conan Doyle, Joel Chandler 
Har e wri own as these ; but it is still always the MCCLURE story—a story 
that apie will td with ene and which they will be the appier for reading. 
BUY OF ANY NEWSDEALER OR REMIT DIRECT. 
THE S. S. MCCLURE COMPANY, 141-155 EAST 25TH ST., NEW YORK CITY 
RISO 
