Manufacturers, Jobers, Retailers, 
Men, Women, etc. 4 
Ross-Gould Lists” 
cover all 
classes. 
Direct Mail Advertiser’s Reference Book 
Just from the press. 
cyclopedia for the direct mail advertiser. 
entire field in its relation to your business. 
The following partial table of contents shows some of 
the reasons why you should send for acomplimentary copy 
of this valuable reference book: 
“The economical efficiency of Direct Mail Advertising.” 
Over 6000 
‘\< Different 
' Kinds. 
A practical business en- 
Covers 
“How I found my livest prospects in five minutes.” 
**How to multiply your ability, experience and energy.” 
“ Art, lithographing, and color printing club plan.” 
“How Purchasing Departments use Mailing Lists.” 
“Dealer help suggestions.” 
“Helping your salesmen.” 
“From the Idea to the Mails.” 
on sales letters, booklets, folders, elc. 
Mailing 
Charles E. Visel 
Broad-tail Telescopes and Japs 
Blacks, Blues and Parti-colors 
215 PutNAmM AVENUE, BROOKLYN, N. Y. 
«The comparative value of Ic and 2c postage.” 
‘Map graphic charts: population, agriculture, live stock, etc.” 
“Testing new plans and policies.” 
«ce ° sos e ” 
“‘ Analytical advertising and sales promotion. 
“Picture gallery of reasons why.” 
The above is also a complete Mailing List eneyclopedia, showing number 
of firms engaged in over 6000 different lines of 
Business; also Lists of Individuals. Counts by States given on many 
classifications. Our Lists are guaranteed 99% correct. 
Send for your complimentary copy 
Ross-Gould: Creators and Producers of Direct Mail Advertising 
Sales analysis and advertising counsel 
Mfg., Jobbing and Retail 
Ross-Gould 
Bists St.Louis — 
PTTTTTITITITITITITTTTTTiTriTT iit DL dd hdl 
2O60OSSOOHOOOSHOSESOSSSSOSSSOSSSOSOSHSS OOOH SESSOSD 
HUGO C. NELLES 
Dealer and Breeder of Tropical Fishes 
30 Different Kinds on Hand at 
Prices Reasonable 
Call After 3.00 P.M. Out of Town Orders Given Prompt Attention 
1305 3rd Avenue New York, N. Y. 
Present 
