ADVERTISEMENTS 
HYPNOTISM 
Its Increasing Use in Daily Life, by 
English People. 
No Longer a Secret Art, But Now In 
The Hands of Thousands. 
A London Publishing House Distri- 
buting Free Books on 
Hypnotism. 
Some Strange Secrets of Personal In- 
fluence Laid Bare. 
The London office of a well-known publishing house is crea- 
ting a deal of surprised interest here in the subject of 
hypnotism and allied science by the novel method of giving 
away books absolutely free. By merely writing to the Psychic 
Research Publishing Company, Temple Chambers, Temple 
Avenue, H.C., you can, according to their advertisement, re- 
ceive by return post a most remarkable, fascinating, and 
instructive illustrated book called ‘‘The Power Within.” 
This book and accompanying literature contain some most 
startling information, setting forth not only how to set about 
to learn hypnotism at your own home, but revealing the fact 
that this mysterious art is now actually being used to adyan- 
tage by English people in daily life. 
According to the publishers, the aim of this startling little 
free book is to answer such questions as occur to all interested 
in the mysterious relation between mind and matter. 
Such questions as these, for instance:—CanI learn how 
to hypnotise? Why is the art not more widely known? Just 
how should I set about it to learn at home, and practise it? 
Is instantaneous hypnotism possible? What is ‘personal 
magnetism,” and how is it acquired? What is the mysterious 
secret of the wonderful success and influence of certain 
people who seem most ordinary in other ways? Is there 
really a scientific mode of life or thought which attracts 
health, suceess,and happiness? Isit possible to thus radically 
change one’s whole life in a few days, as many claim to have 
done? Is it true that humanity in general is, in a sense, 
hypnotised by conventionality and thus blinded to splendid 
opportunities for success and happiness which lie on every 
hand? What can I do to arouse myself from this ‘‘ hypnosis 
of custom,”’ and rise to the attainments which my natural 
ability would warrant? What must I do to become a hypno- 
tist? To develop a magnetic, attractive, forceful character ? 
_ To acquire courage, ambition, cheerfulness? To kill fear and 
worry? To make myself a source of happiness and inspiration 
to my friends ? 
The reader will readily see that a book, especially a free 
book, dealing with such vitally interesting subjects as these 
is arousipg a lively demand, andthe edition provided by the 
Company is being rapidly exhausted. ‘To obtain this book, 
which is entitled ‘‘The Power Within,” it is only necessary 
to send your plainly written name and address, enclosing a 
penny stamp for return postage, to the Psychic Research 
Company (Dept. 360), Temple Chambers, Temple Avenue, H.C. 
As the nature of tho contents of this book is of such vital in- 
terest and importance to many, itis requested that no one write 
out of mere curiosity. It is desired to supply the book only to 
those having a genuine wish to be informed on these subjects. 
«“<¢Mre Living ANIMALS OF THE WoRLD’ 
has already had a larger sale than any 
Natural History ever published.” 
THE 
LIVING ANIMALS 
OF THE WORLD 
A POPULAR NATURAL HISTORY 
BY 
C. J. CORNISH (Editor), M.A., F.Z.S. 
F. C. SELOUS 
Sir HARRY JOHNSTON, G.C.M.G. 
Cc. H. LANE, F.Z.S. 
W. P. PYCRAFT, A.L.S., F.Z.S. 
H. A. BRYDEN 
F. G. AFLALO, F.Z.S. 
W. SAVILLE-KENT, F.L.S., F.Z.S. 
W. F. KIRBY, F.L.S. 
Sir HERBERT MAXWELL, F.R.S. 
JOHN BICKERDYKE, M.A. 
THEODORE WOOD, F.E.S. 
Printed throughout on the best Hnglish Art Paper. 
With 1,210 Ifustrations, including 25 Coloured Plates 
from Photographs. 
In Two Vorumts, 
In handsome cloth gilt, gilt edges. 10s. 6d. net per volume, 
In#-green French morocco, gilt edges. 11s. 6d. ,, ve 
In f-red Persian morocco, gilt edges. 12s. 6d. ,, ey 
In full red Persian morocco, gilt edges. 15s, ” rm 
SOME PRESS NOTICES. 
“The illustrations from life are worth all the money.”— 
Field. 
“Without parallel. As a contribution to NATURAL 
History its value cannot be overestimated.” —Daily Mail. 
“The best popular Natural History extant.’”—Scotsman. 
“Tikely to make all other popular Natural Histories 
obsolete.’ —Literary World. 
“The reliance on photography for the illustrations is 
admirably justified by the results.””—Academy. 
“One of the most remarkable works ever undertaken in 
Natural History.”—New York Herald, 
London: HUTCHINSON & Co., Paternoster Row. 
