EY 
ea? — 
eG. A age 
ISSA 4a) te NE WYD SSE, F 
A)25-CENT MAGAZINE FOR 10 CENTS AYR 
THE WORLD TO-DAY 
REDUCED IN PRICE, BUT NOT IN QUALITY 
7 EGINNING with the July issue the price of THE WORLD 
| TO-DAY will be reduced to Ten Cents per copy or One Dollar 
| | for yearly subscriptions paid in advance. In making this an- 
| | nouncement the publishers are but carrying out the original plans 
ae | formed at the inception of the enterprise, to give the largest and 
aa best magazine possible to produce for the money i 
per copy is convincing proof of the increasing demand for good literature at 
a popular price. The publishers of THE WORLD TO-DAY can see no 
good reason why the magazines treating of the realities of life should not be 
sold for the same money. All other magazines in its class are now selling at 
Twenty-Five Cents per copy. THE WORLD TO-DAY therefore is the 
pioneer in its field to adopt a Ten Cent price. 
business men, and people in all walks of life who want such information as we 
are furnishing yet do not feel that they can afford a high-priced magazine. 
THE WORLD TO-DAY has a wider mission and wishes to reach a larger 
constituency than is possible for any Twenty-Five Cent Magazine. 
The reduction in price does not mean an inferior magazine. The present 
high standard will be fully maintained, and it is our purpose to do even better. 
Every issue will contain at least 128 pages and over 100 illustrations, many 
being in colors. 
E WORLD TO-DAY at Twenty-Five Cents has been considered 
excellent value. At Ten Cents it is the best bargain ever offered in the maga- 
zine field. If you are not familiar with it look it up at your dealers or send 
Ten Cents fora sample copy. Remember, you get a Twenty-Five Cent Maga- 
zine, and good value at that, for but ONE DOLLAR A YEAR. 
DR. W. R. HARPER, Chairman Editorial Committee 
PROF. SHAILER MATHEWS, Editor 
Address 
THE WORLD TO-DAY COMPANY 
1129, 67 Wabash Avenue, Chicago 
wan $i THE WORLD TO-DAY g% 
Wah patat CRIGAGO +>t=4 BS 
