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Gold Medals 
has been awarded to the 
LOFTIS SYSTEM 
by th + Sees at the Saint Louis Expositio 
This is the highest endorsement possible, cl 
puts the official stamp of the greatest exposition 
ever held upon our gcods, prices, terms and meth- 
ods, against all competition, foreign and domestic, 
Whatis the Loftis System? whieh p anit 
the far-aw 
ray tis yer he finest Diar nonds, , Wat ches and J buses 
from our beat itifully 1 them seat to thei Bagot: 
s office on approval. You need not pay one 
vlace of business or 
express ny 
or express c harees or otherwise—we a every thing—leaving you free to decide 
f 
whether to buy or not after the fullest examination of the article sent. 
If what we se nd mee ts with ur entire approv Ay 
Credit Ter rms. fiftt 1 keep the artic le, sending tho ‘tedanes 
to us direct, In elgbt equal monthly te prpaien Thes yone’s credit good, ane 
permit | us to open nfidentis unt ith all cl i onditions of people. 
book sis his wealthy Silage er. 
C h - We also have a cash plan, and it is just as far beyond competition as our 
as erms. easy ney me - Dect gd Read this: Select any Diamond home pay cash for it, 
} nd a hi year, 
1a written agreement that you may return the Diamond anytime within one 
4) 
andv ill gi 
and get al) ges paid for tt -less fon po papacy Yo u might, for instance  woas'a: fifty dollar Diamond ring 
or stt id fo a year, then bring or se end it bac *k ito us and get forty -five dollars, making the cost of 
I whole yes ts pe 
G t d E han With every Diamond we give a written guarantee of 
ua aran ee an AC. nge. JaNalhy a nd value sig gned by a member = bog firm. We 
also accept any Diamond ever sold by as so much mone xchange fo larger Diamon other goods, 
Every transac em with our house will ee satisfactor eae te ord is a econo of that. ™ 1858 a very small 
jewelers shop—today the largest house in the bus nek pati and winner of the World’s Exposition Gold Medal. 
Chri st ~ l t Don’t wait to make Christmas selectio fo ou can sav e time, 
ris mas Ecc io ns. money ‘and worry by doing ritnow. We ase C AE fe tmas gifts Nateatite 
for friends, relatives and loved ones, all at low prices and on pe ns to suitany purse. Don’t make the mistake 
of buying somet thing “or ag gent trashy—the same money would x ake cyt a } Payment on a beau aes) ga =p! 
ring — broc oc h, lock cet, » pair of cuff buttons or earrings, or a fine A Diamo son am the ideal gift f 
it last ar, and every day reminds the w i pre en 
5 Catalogue. Our handsomely issiniad Christmas Catalogue is 
ready and will be sent postpaid ra rset af Write for it 
today, and do not make a single selection until you have received it. ave money for you, 
and is the best possible pel 9 y on ‘a in have do Felis able goods, patency dealings ove convenient 
terms of payment. Notwithstanding the fac t we have the greatest capacity and best facilities 
in the world for so pte papngh _— iness exper dition torn and s satisfactorily, we strongly urge upon you the 
advisability of ordering your sele ction early. Our Christmas business is something enormous; 
mistakes are vexatious; de lays are dangerous, Write today. 
Souvenir You will receive in addition to our Christmas Catalogue a copy of our 
* beautiful Souvenir History of Dia mores, more than a million copies of 
which have been distributed at our vis mond Cutti ng Exhibit in the Varied Industries 
Building at the Univ versal E xposition, St. Louis. Write at once to insure receiving a copy. 
LOFTIS BROS. & CO. 
Diamond Cutters and 
Manufacturing Jewelers 
Dept. P.318. 92 to 98 State St., Chicago, Ill. DIA MONDS WIN 
scaamnademetbn HEARTS 
