Why 



we print 



Advertisements 



in Our Journals 



HIS journal is published with the object of 

 promulgating the results of advanced study 

 in the particular science which it represents. 

 As a subscriber to the journal, you are, we 

 assume, interested in the extent to which 

 this can be accomplished, as well as in the 

 perfection of its mechanical presentation. 



Each of these lines of effort is attended by a large 

 outlay of money. It follows that the greater the income 

 of the journal, the more nearly it can approach an ideal 

 attainment in both directions. A legitimate — and in 

 some cases a preponderatingly large — source of income 

 is advertising. 



We exercise a rigid censorship over advertising. 

 We accept none that we do not believe to be thoroughly 

 reliable. We consistently refuse any that might in the 

 least degree be offensive or inappropriate to our clientele 

 of subscribers. 



In view of this, our readers may properly consult 

 their own interests and at the same time render substantial 

 assistance to the journal by patronizing the advertisers 

 whose announcements appear in these pages, and by 

 mentioning the journal when so doing. 



The University of Chicago Press 



Chicago, Illinois 



