Three Distinct Benefits 

 To The Merchant 



To make his store more attractive to customers ; to prevent depreciation of 

 his merchandise, and to increase the efficiency of his employes — are three aims 

 which the successful merchant always keeps before him. 



accomplishes all these three. Standard Floor Dressing catches and holds down dust. 



With the lessened circulation of dust the air in the store where Standard Floor Dressing 

 is used, is kept pure and sweet ; customers and employes alike feel the stimulus of the clear, 

 clean, dustless air, and the merchandise, instead of speedily becoming shop-worn and soiled by 

 dust, retains its fresh, new appearance. The treated floor takes on a cleanly, finished look and 

 its uniform color provides a pleasing background for the display of goods. 



Illustrated booklet sent free — a booklet on " Dust Danger and How to Avoid 

 It" will be mailed free to you immediately upon receipt of your request. 

 Not intended for household use. 



? ■ ? Standard Oil Company 



' '"\jijjvjl (Incorporated) 



