40 REVIEWS THE CANADA DIRECTORY. 



ing page allures to a wholesome self-examination, under tlie appropriate 

 motto: "The proper study of Mankind is man." A cranium and 

 physiognomy of Grecian perfection is pictorially mapped out as a 

 phrenological chart. Towards the region of the lambdoidal suture we 

 perceive a cerebral organ which produces on the retina the sensational 

 idea of a gentleman making a graceful bow to a lady, and on referring 

 to the corresponding number in the inventory below, we find that thiS' 

 spot is the seat of an intellectual organ, known, it would seem, as 

 Approhativeness. Next, passing over a very touching representation 

 of Friendship, we come to one marked (A) which, as it appears, i& 

 " Conjugal Love, or the pairing instinct j" while, in odd proximity,, 

 immediately alongside of it, a highly pugnacious scene of fisty-cuffs 

 points out the region of Combativeness. The mental science has 

 grown wonderfully since Lord Jeffery came into collision with Comb 

 and Gall, and Spurzheim. Here we stumble over such psycological 

 novelties as Continuity, Vitativeness, Aliment ativeness. Sublimity^ 

 Spirituality, Suavity, and — oddest of all — Human Nature : whatever 

 that may chance to mean as a mental faculty! "We used to be of 

 opinion that Phrenology had at least contributed some convenient 

 terms for the use of the Mental Philosopher, whatever else might be 

 set forth as its claims, but it would seem to have been indulging of 

 late in transcendental flights, far beyond the reach of ordinary and un- 

 initiated mortals. 



Finally, v/^e must by no means overlook the perfection to which the 

 Science of Advertising has itself here attained. The glories of 

 fancy typography ; the aesthetics of pictorial hierography ; the em- 

 phatic Italics ; the lanky, dumpy, and excentric Sand-letters ; the 

 Script, the Great Primer, the Pica, the Bourgeois, the Minion, and 

 Nonpareil ; with all the thousand arts of the compositor, are the mere 

 frame-work of this Science of puffery. Some of the specimens already- 

 quoted may serve as samples. But unfortunately, like all other good 

 things in this wicked world, it is liable to abuse. One benevolent N. 

 Y. Philantrophist, who has devoted " years of study and labor to the 

 discovery and preparation of the Gum-coated Forest Pill, to meet the 

 wants of suffering humanity," feelingly deplores the baseness of " un- 

 principled men who issue bogus spurious articles under the same name, 

 to deceive the public." It is pleasant, however, to learn that " these 

 vile attempts to impose on a discerning public seldom met with success ; 

 while such as innocently became the victims of Bogus imitations no 

 sooner attempted to sell it than, to their disgrace, it was at once re- 

 turned to them." Nevertheless, the benevolent advertiser, as a simple 

 duty he owes to mankind, warns the public, if it would not be takea 



