THE CUBA REVIEW 



11 



American Manufacturers' Convention 



In planning and building the Advertising 

 Exhibit shown in the East Room of the 

 Waldorf-Astoria, October 24, 25, 26, the 

 Committee had one main object in view — 

 to present a simple yet authoritative pic- 

 ture of the fundamental steps in export 

 advertising and distribution. To accom- 

 plish this purpose the Committee secured 

 samples of a complete range of export ad- 

 vertising from eighty-two successful ex- 

 porters and export manufacturers, six prom- 

 inent advertising agencies, and ten Na- 

 tional Trade Associations. The Committee 

 carefully reviewed this great volume of ex- 

 cellent material and selected the examples 

 best designed to emphasize some particular 

 point of the technique involved. The re- 

 sult is a collected presentation of units, 

 each representing in its particular field 

 some of the best American practices in ex- 

 port advertising — not any individual 

 opinion but an impartial consensus of the 

 opinions of authorities, with the various 

 points carefully explained in a simple and 

 direct manner intended to combat the air 

 of mystery which unfortunately is so often 

 erroneously associated with this general 

 subject. 



The exhibit was originally shown at the 

 National Foreign Trade Convention at New 

 Orleans in May, 1923. It is planned to 

 show this exhibit later this fall at the 

 Advertising Club in New York. 



A similar exhibit of newer material will 

 be displayed at the Eleventh National 

 Foreign Trade Convention in Boston, June 

 4, 5, 6, 1924. 



Cuban Tobacco Crop Short 



A shortage is anticipated in the Cuban 

 tobacco crop, reports the American consul 

 general, C. G. Hurst, at Habana, under date 

 of May 16. In view of this possibility 

 local manufacturers were taking a large 

 amount of available tobacco while ex- 

 porters were disposing of their stocks 

 slowly, hoping to realize higher prices later. 



To Represent Cuba 



The Cuban consul at Kansas City was 

 designated by presidential decree to repre- 

 sent the Cuban government at the Inter- 

 national Agricultural Congress that was 

 held there from the 10th to 12th of 

 October. 



United States Increase Export Trade in 

 Harness and Saddlery 



The United States export trade in har- 

 ness and saddlery during the first eight 

 months of 1923 amounted to 987,797 

 pounds, valued at $491,473, or more than 

 three times the weight of similar goods 

 (313,686 pounds) exported in the cor- 

 responding period of 1922. The increased 

 exportation prevailed each month, ship- 

 ments during 1922 and 1923, respectively, 

 being: January, 24,825 and 65,972 

 pounds; February, 32,230 and 85,728 

 pounds; March, 37,946 and 126,424 

 pounds; April, 40,396 and 109,179 pounds; 

 May, 55,380 and 121,843 pounds; June, 

 38,982 and 179,971 pounds; July, 44,931 

 and 177,745 pounds; August, 38,996 and 

 120,935 pounds. 



Predominating markets continue to be 

 Canada, Cuba, Mexico, and Honduras. 

 The relative importance is shown in the 

 following table: 



Umted States Export Trade in Harness a.vd 

 Saddlery, Jantary-August, 1923. 



Closing of Trade Commissioner' s Office 

 at Havana, Cuba 



Owing to the reorganization of the work 

 of the Commercial Intelligence Service in 

 the Caribbean area, the ofiice of the Cana- 

 dian Trade Commissioner at Havana, Cuba, 

 has been closed. 



The territory formerly covered by the 

 Havana office has been assigned to the 

 Canadian Trade Commissioner. 17 Port 

 Royal Street, Kingston, Jamaica, to whom 

 correspondence regarding Cuba should be 

 addressed. 



New Avenue, Cienfuegos to Punta Cor da 



The Cuban Congress has approved a 

 bill, appropriating S25,000 for the con- 

 tinuation of an avenue from Cienfuegos to 

 Punta Gorda. 



