EARLY DIVIDENDS TO P^LIC 



'T^HE outstanding success of Country 

 -^ Life Insurance Co., now only two years 

 old, warranted the directors to vote a divi' 

 dend to policyholders one year earlier than 

 the policy provision for dividends. This 

 year, beginning in February, 1931, every 

 policyholder that pays his third premium 

 will receive a special dividend. The regular 

 policy dividend will be paid at the end of 

 the third year. 



Courase and Intelligence Succeed 



This achievement is a tribute to the effec' 

 tiveness of organized agriculture in Illinois. 

 No small amount of courage and intelligence 

 is required to step into a field of finance and 

 underwriting such as life insurance and suc' 

 ceed. Particularly does it require courage 



when you expect to pioneer in this field and 

 reform certain practices in vogue for many 

 years. Directors of the Illinois Agricultural 

 Association over a period of two years in' 

 vestigated the need for life insurance service 

 before starting Country Life Insurance 

 Company. 



Dependable Insurance at Low Cost 



Discoveries resulting from those investi' 

 gations showed the opportunities for ser^ 

 vice in lowering rates, cutting overhead ex' 

 pense and acquisition costs, and giving a 

 needed dependable life insurance protection 

 at a saving. After final approval of the 

 membership the company was launched 

 December 28, 1928. Its accomplishments 

 since then are well known to all. 



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