Page Fourteen 



THE I. A. A. RECORD 



August, 1931 



Madam, Your Husband Allowed His Policy to Lapse a Year Ago 



35,000 People Died Last Year 

 After They Had Lapsed Their 



ife In 



surance 



Poli 



cies 



KEEP your life insurance in force. That's the only way you 

 can secure its benefits. When you lapse your policy you 

 lose money, and your dependents lose the protection they ought 

 to have. 



Sacrifice almost everything to pay your life insurance pre' 

 miums. Every payment increases the cash value of your policy — 

 insures that your family will be protected if you suddenly pass 

 away. 



Will Rogers says: "I am putting my money into insurance as 

 that's one thing I know is safe. Remember when you were a kid 

 how hard it was to take the plunge in the creek on a cold day? 

 Well, that's like paying an insurance premium. It takes time for 

 some folks to make up their mind to mail the check, but after it's 

 mailed the feeling's fine." i 



For full information see your County Farm Bureau or write 



COUNTRY LIFE INSURANCE COMPANY 



608 SOUTH DEARBORN STREET 



CHICAGO 



