Page Fourteen 



THE I. A. A. RECORD 



October, 1931 



under Mr. Williams, who has been able 

 to school these men in groups with the 

 aid of the Farm Bureau. Country Life 

 has been an outstanding development in 

 the field of co-operation because of the 

 ready response of organization-minded 

 men. Agents attend schools at their 

 own expense five or six times a year, 

 many driving 150 miles to attend one 

 and two-day schools. 



Because the efforts of Country Life 

 are confined to the state of Illinois, 

 it has been possible to carry the facts 

 to the farmer without wasted effort 

 through the L A. A. Record, the Bu- 

 reau Farmer, farm papers and the radio. 

 All of these mediums have been used 

 to inform the prospective policy holder, 

 making Country Life insurance more 

 easily sold than that in other companies. 



Legal Reserve Required 



The same legal reserve requirements 



Pnrt of tlie Nt«lli«tl«'iil room with HollerUh tabulator anil ROrter UMed In keep- 



,-;■„■ InK reeordw,-. ■■%■::•■ 



heavy indebtedness already. In the event 



of the owner's death many farms would 



have been forced on a poor market at 



a tremendous loss unless there was cash 

 are exacted from this company as any from life insurance tq enable his heirs 

 other company. Reserve has to be put to stall off foreclosure. 



up on the basis of insurance in force so The company has over 1,000 agents, insurance on all ages from one month 

 that millions or billions of life insurance all of whom are Farm Bureau members, to seventy years, women accepted on 

 do not increase the security per thou- All agents work under a general agent the same basis as men, and double in- 

 sand to the policy holder. Starting in appointed by the Farm Bureau in each demnity for those who want it. But its 

 1929 at a time when any investor knew county. The assets of Country Life are business has been so carefully selected 



more than $1,000,000. The premium that its mortality has been less than 



other legal reserve agency company in 

 America. 



"Nor does Country Life 'lay down 

 the bars' when it comes to under- 

 writing. It is as liberal in this respect 

 as any agent should want, as it writes 



better than to take chances, it was a 

 simple matter for the finance commit- 

 tee of Country Life to confine its in- 

 vestments to government and municipal 

 bonds and securities of like stability. 

 Country Life is now placed in the envi- 

 able position of having the very best of 

 investments and a very low lapse of 

 business. 



"Lovr Lapse Rate 



The low lapse is perhaps due to the 

 intelligent manner in which life insur- 



income this year will be over a million. 



Insurance Digest Says 



Here is what the American Insurance 

 Digest said about Country Life: 



"Having written so much business in 

 so short a time. Country Life might be 

 suspected of three things — paying high 

 commissions to get the business; liberal 

 underwriting to the extent that it ac- 

 cepts any and all risks; and a disregard 

 for the permanency of its business in 



ance has been sold, coupled with the order to achieve success quickly. 



fact that older companies with older 

 policies hold a greater temptation for 

 the policyholder to reach in and get his 

 money, while the newer policies of 

 Country Life are not yet far enough 



"In each of these particulars the re- 

 verse is true, which makes Country 

 Life's record all the more inspiring. It 

 has paid its agents a smaller commission 

 than is paid by the older companies in 



30 per cent of the expected. 



"In 1929 business was so carefully 

 placed that in 1930 Country Life's 

 lapse ratio was only 5 per cent. In con- 

 sequence of this persistency, Country 

 Life made a greater gain in insurance 

 in force last year than any other Illi- 

 nois company, operating in its home 

 state only. /: '' - ,' 



"All of Country Life's progress has 

 been achieved under the personal direc- 

 tion of General Manager L. A. Williams, 

 who is completing this year his twen- 

 tieth anniversary in the life insurance 

 business." 



advanced in age to tempt policy holders America. Its home office practices econ 



with their cash value. omy also, as proved by the fact that the 



Country Life policies have been sold expense per thousand of new life insur- 



for protection and not for investment, ance is only $2.6 5. This is believed to 



Protection Offered Those 

 Hauling School Children 



Drivers transporting pupils and 

 teachers to school for compensation can 

 Many farmers were paying interest on be a lower cost per thousand than any now secure protection against liability 



through the Illinois Agricultural Mutual 

 ^ I 



Insurance Company at only a small ad- 

 ditional cost. 



Up to Sept. 18, when this new feature 

 became effective, there was no provision 

 covering liability of car owners while 

 transporting passengers for pay. 



The additional coverage provided by 

 the supplement to the policy covers only 

 the hauling of pupils and teachers to 

 and from school. The insured must live 

 on a farm and have agriculture for his 

 principal business in order to get this 

 protection. The endorsement will be is- 

 sued only on pleasure cars. Coverage is 

 effective between the hours of 7:00 a. m. 

 and 6:00 p. m. 



m'^* 



WrMt vle'fv of main office. 



Service tiepartment in rlKht foreKroiind and canhier'n 

 department in backK^ound. 



