October, 1931 



THE I. A. A. RECORD 



Page Nineteen 



Country Life Makes Big Gain in 1931 



Nineteen Counties Have 

 Made Their Year's Quota 



THE following counties and general 

 agents have accomplished their 1931 

 full year's quota already this year: Bond 

 Co. — H. O. Hinkley; Boone Co. — K. 

 W. Cleland; Carroll Co.— D. R. Lpwer; 

 Clinton Co. — W. G. Ackermann, R. J. 

 Foehner; DuPage Co. — Donald Auble; 

 Effingham Co. — H. O. Henry; Fulton 

 Co. — Claude Hicks; Greene Co. — L. R. 

 Lee; Henderson Co. — W. A. Stevenson; 

 Henry Co. — D. P. Robinson; Lawrence 

 Co.— W. H. Nuttall; Lee Co.— F. W. 

 Peckham; McDonough Co. — G. O. 

 Chenoweth; Mercer Co. — Mark Foster; 

 Pope Co. — M. J. Koch, Paul Blatter; 

 Schuyler Co. — Earl Payne; Wabash Co. 

 — H. H. Click; Whiteside Co.— Wm. 

 C. Linker; Woodford Co.— H. W. Brad- 

 shaw. 



An estimated thirty more will come 

 through before the end of the year, and 

 possibly more than that. The general 

 agents of Country Life are giving the 

 policyholders the very best of service, 

 and they are meeting with wonderful 

 cooperation. No great cooperative move 

 has surpassed Country Life in the favor- 

 able response given by the public. Coun- 

 try Life meets a glad hand on every side. 

 This good will is one of the big reasons 

 for its success. Good will and merited 

 confidence are things that money cannot 

 buy. Country Life is proud of its agents 

 who have helped make this splendid 

 showing possible. 



How to Nanne Beneficiary 



in Your Life Policy 



IJEOPLE invariably make the mistake 

 of naming only one beneficiary in a 

 life insurance policy. Should the bene- 

 ficiary and insured both be accidentally 

 killed, it usually involves the paying of 

 a death claim that must be probated, 

 with the accompanying probate costs. 

 It is much wiser to name a first bene- 

 ;•;]> ficiary, a second beneficiary, and even 



a third beneficiary, so that the contin- 

 gents may enjoy the benefits of a life 

 insurance policy without additional cost, 

 the money being paid directly to them 

 in the event the first named beneficiary 

 does not obtain. 



There are options of settlement which 

 should be talked over with the agent, of 

 how the beneficiary should receive the 

 money. The insured may provide that 

 part of the money be paid in cash and 

 part of it in monthly installments. In- 

 variably a widow inexperienced in the 

 handling of money, is a target for every 



Send in Names of 

 Prospects 



COUNTRY LIFE will send an in- 

 surance pin to policyholders who 

 send in the name of a prospect. You 

 may have a gold or silver pin with 

 the Country Life tree in the center 

 of it, and the initials I. A. A. in each 

 corner, with Country Life circled 

 about the tree. It is a very beautiful 

 pin. Every policyholder will be proud 

 to have one. Just send in the name 

 of a prospect to whom you believe 

 our agent could sell a Country Life 

 policy. It will be helpful cooperation 

 on your part, will contribute to the 

 further success and achievement of 

 your company, and will be an act of 

 kindness to your neighbor. 



8 Million New Business 



44 Million Now in Force 



$90,000 Death Claims 



in 1931, $16,500 Sept. 



The following death claims were re- 

 ported in September: 



Insured Amount 



Helmer Hanson, Kendall Co. . $2,000 

 Helmer Hanson, Kendall Co. . . 1,000 

 Dr. George K. Farris, Johnson 



Co. 3,000 



Jay M. Doty, Winnebago Co. . 2,500 

 Jay M. Doty, Winnebago Co. . 1,000 

 Mahlon John Hohenboken, Knox 



Co. 5,000 



George Loren Sperry, Warren Co. 1,000 

 William Reulecke, Christian Co. . 1,000 

 The Company immediately sends out 

 claim papers as soon as the announce- 

 ment reaches the office of the death of 

 an insured. The agent usually offers his 

 services to see that the claim papers are 

 properly executed, to enable the com- 

 pany to pay the claim promptly. 



Our claims for the year are approxi- 

 mately $90,000, which is way below 

 the expected mortality. You as a Farm 

 Bureau memeber are interested in the 

 progress of your company, and we want 

 you to know that the business of a life 

 insurance company is to pay death 

 claims. 



fly-by-night security salesman who can 

 get her name. The losses of life insur- 

 ance funds paid to a widow run beyond 

 80%, unless the funds are held in trust 

 and apportioned in installments to the 

 beneficiary. However, the life insur- 

 ance company has no objection to pay- 

 ing the money in cash. Three and one- 

 half per cent interest is paid on funds 

 left in trust, and such other interest divi- 

 dends as the Company may apportion. 



COUNTRY LIFE INSURANCE 

 COMPANY stands out among all 

 companies this year in its remarkable 

 progress. While most companies are suf- 

 fering tremendous lapse from cashing 

 out of old policies due to old policy- 

 holders needing money. Country Life is 

 in the enviable position of having no 

 policies three years old or over. There- 

 fore, the lure to "cash out" is not pres- 

 ent. It is apparent, too, that farmers 

 appreciate life insurance more in times 

 like this than they ever could possibly 

 appreciate it when things are going 

 smoothly. 



All but thirteen counties produced 

 business in the State of Illinois for 

 Country Life in the month of Septem- 

 ber. Premium payments are coming in 

 promptly, and the company's invest- 

 ment policy has proved its soundness. 

 The company has no mortgages, and its 

 bond holdings have fluctuated compara- 

 tively little. 



It may be a satisfaction to the thou- 

 sands of Country Life policyholders to 

 know that the company's bonds are 

 largely of non-taxable character, mostly 

 Governments and Municipals. The com- 

 pany finds itself in a most advantageous 

 position to thrive, and it should stand 

 at the top of the companies for millions 

 gained, at the end of 1931, for its lapse 

 is indeed very small. Our total in force 

 is in excess of $44,000,000. With this 

 fine momentum we should finish the 

 year with a most satisfactory gain. 



Keep Insurance in Force 

 You May Need It Tomorrow 



Y^OU may think that you can afford 

 to let your policy lapse this year. 

 You may feel that this will not be the 

 year you will die. But you may guess 

 wrong. Thirty-five thousand people 

 thought that way and were wrong in 

 1930. Thirty-five thousand people died 

 who had just lapsed their policies, mak- 

 ing it impossible for life insurance death 

 claims to be paid. 



This would be a bad year for any- 

 thing to happen, certainly a worse year 

 than normal. There will be greater need 

 for your insurance money than ever, if 

 the unexpected should happen. If you 

 have lapsed your policy, just sign a Per- 

 sonal Health Certificate, which you can 

 get at the Farm Bureau office, and send 

 in your premium. We will make haste 

 to get you reinstated. If you need time, 

 ask for a premium extension. 



