Page Ten 



THE I. A. A. RECORD 



November^ 1931 



\ 



i^llllW 



Here's What We Have ALREADY 



1.0 



members o 



f 



an old-line legal reserve life insurance 

 pany owned and controlled by the Farm Bureau 

 linois.. , . '■"■-' . , .-. '^v-:;' '[ :•.' --,:■■■'■;•■■■"-,';'-:"" 



RGANIZED 

 own 



3. 



5. 



Wrote $ 1 2.000,000 of paid for business the first 30 days 

 of the company's existence. 



Rounded out the first year with more than $19,000,000 

 of life insurance in force. 



Finished second year in business with $35,500,000 of 

 insurance in force. 



Paid $45,000 in dividends to policyholders one year ear- 

 lier than the policy provides. 



te. 



jQ,__Made the lowest net cost record In the legal reserve life Insurance flelJ. V • /■■ , . 



fj Made low lapse record for the second year of any company when more than 95 : 

 ' ■ per cent of our policyholders paid their premiums. 



Q^ increased reserves from 1929 to 1930 approximately 500 per cent. 



(S Death rate last year only 26 per cent of expected mortality with $35,500,000 of 

 ^' paid business in force. . ^ ' ■-■■":; 



Loyalty and Co-operation Did It 



T hllS astonishing record by a company less than three years old was made possible 

 only by the loyalty and co-operation of the 60,000 Farm Bureau members in Illinois. 

 No other company ever launched in this field can point to such a record. This splendid ^ 

 achievement is a glowing tribute to the ability of Illinois farmers to do things for themselves. 



Country Life Is a great co-operative enterprise. So many have contributed to its 

 success. In less than two years the company was organized with 94 corporate county 

 agencies and more than 1,000 general and special agents. 



