A 



Page Eighteen 



THE I. A. A. RECORD 



January, 1932 



Insurant 



By L. A. Williams 



IN a moment of strength or weakness, 

 as you wish, you appHed for a Ufe 

 insurance policy. The job was done, 

 and your Hfe was insured. No credit 

 to the insurance man, for you were go- 

 ing to do it anyway. Just hadn't got 

 around to it. Anyhow, you are and 

 have been insured and have paid pre- 

 miums, and for several years sitjce had 

 that feeling of security, which is of 

 course the greatest of all reasons for 

 carrying insurance. You know that 

 feeling, "Well, if I go suddenly, honey, 

 you'll get my life insurance." 



claims must be paid according to ex- 

 perience tables. Premiums must be col- 

 lected so that policies are kept in force 

 to as near the fullest extent possible. 

 Claims can be paid if policies are in 

 force, but a lapsed policy means no 

 claim in case of death. The company's 

 business is paying claims just as truly 

 as it is selling policies and collecting 

 premiums, but the collecting of pre- 

 miums and selecting of good risks is of 

 as much importance as the paying of 

 claims. " : \ •■■ -V;,/ ^; ',">;■.- ■,/ 



Then, the year of D. P. 1931 came 

 along, and you stopped just thumbing 

 the bills over, and stopped saying "Pay 

 'em" until you did some tall calculat- 

 ing, and then some of them were 

 thrown aside. Second notices appeared, 

 and then some final notices before you 

 said "Pay it." T -- • ^ 



It is friendly to send a second and a 

 third notice, and a danger notice to 

 you, if you know an added fact. That 

 fact is, that the company does not lose 

 money if you lapse the policy. It loses 

 your future patronage, but that is all 

 it loses. It can lose many policies by 

 lapsation and never decrease its surplus 

 to any extent. In fact, there would be 

 an increase in surplus if the policies 

 were not too old. 



No man intentionally, or at least 

 thinkingly, deliberately lets his life in- 

 surance lapse until he has exhausted his 

 last resources. He may postpone, he 

 may forget, he may neglect, but not 

 deliberately let it go by the boards. 

 Little as you may think of the impor- 

 tance of that feeling of security that 

 allowed you to say to your wife, "Well, 

 if anything happens you'll get my life 

 insurance," still, it is so big a part of 

 your man's-protection role that you 

 want it and want to keep it. 



But, the act of insisting that you pay 

 your premium on the policy you have 

 carried is friendly again, when you real- 

 ize that the day after your 30 days of 

 grace expire may be the day you slip 

 physically and are never again insur- 

 able. It may be the day, indeed, that 

 you didn't look to the left as an on- 

 coming car thought you would, and the 

 end may be written in marble, and that 

 date posted in Hope Cemetery. 



If you have lapsed your policy, you 

 can reinstate at any time by furnish- 

 ing proof of good health and paying 

 back premiums with interest regardless 

 of how long ago you lapsed. 



Savings? No, I don't think it is just 

 the fact that you have some money 

 salted away in legal reserve protection 

 that appeals to you from a selfish angle. 

 Nor do I believe it is the satisfaction 

 of knowing tHat you would leave a lot 

 of money at death. I think the manly 

 man's part of a responsibility met and 

 taken care of just as a decent citizen 

 votes, or just as one educates his chil- 

 dren or pays his bills, is more the thing 

 that prompts you to want to keep that 

 insurance in force even though the third 

 notice comes before you pay it. 



Regardless of why you bought it, or 

 why you continue to pay it, this much 

 is true, the insurance company is the 

 insistent friend that keeps sending no- 

 tices until it is paid. Friend! you say, 

 and I repeat Friend. Life insurance 

 is an exact science based upon premiums 

 paid in advance on policies issued on 

 selected numbers of lives. Some die 

 each year. Who they are, matters little, 

 technically speaking, because so many 



Ohio Farmers Tell How to 

 Bring About Farm Relief 



Lower taxes, better prices, and more 

 co-operation among farmers! 



These three things can do more than 

 anything else to bring about farm relief, 

 according to the opinions of Ohio farm- 

 ers as revealed in a survey of 45 counties 

 made by the Ohio agricultural extension 

 service. 



The largest number offering sugges- 

 tions as to how to get out of the present 

 depression in agriculture suggested co- 

 operative marketing, purchasing sup- 

 plies through farm organizations, and 

 greater co-operation in all community 

 activities. A program for the reduction 

 of farm taxes was suggested by a large 

 number. Others expressed the opinion 

 that interest rates are too high, that 

 farm machinery costs too much, and 

 that farmers should solve their prob- 

 lems by more efficient production and by 

 emphasis on quality of products. 



Country Life Radio Party 

 Routs Old Man Depression 



Total Business Written for Yeajf. 

 Exceeds $15,000,000 



NEARLY a million and three-quar- 

 ters dollars in life insurance writ- 

 ten in the first twelve^ days of Decem- 

 ber brought Country Life Insurance 

 Company's total written business for 

 1931 to more than $H, 000,000. 



"The $1,717,000 of reported business 

 on 'Radio Night,' 

 December 12, was 

 enough to make Old 

 Man Depression hide 

 in his hole for quite 

 some time," said L. 

 A. Williams, mana- 

 ger of Country Life. 

 "This gives a picture 

 of what 100 organ- 

 ized counties can do 

 when they focus on 



Wm. E. Hedccock g gi^g^ point." 



A-' :^. :'?":' William E. Hedg- 



cock of McLean county was first in 

 amount of business reported for the 12- 

 day period. He turned in $101,000 of 

 life insurance. E. A. Carncross of Cook 

 county was second with $87,000. 

 Other outstanding records were: $65,- 

 000 from Effingham county; $61,000 

 from DeKalb county, and $60,000 from 

 Livingston county. 



"Every county in the state has pro- 

 duced some business during the year 

 with the exception of three," said Wil- 

 liams. "We congratulate Farm Bureau 

 members. Country Life policyholders, 

 and agents on completing a marvelous 

 year of production, which is more out- 

 standing by comparison with the larger 

 life insurance companies. - Just where 

 our. position will be among the 33 8 

 companies cannot be given at this time, 

 but it is certain to be in the top 10 

 per cent for millions gained." 



Sen. Capper Would Pay 

 Farm Debt with Life Ins. 



The farm mortgage debt in the U. S., 

 which has more than doubled since 

 1920, can be paid off within a genera- 

 tion by means of life insurance, says 

 Senator Arthur Capper of Kansas. 



He believes the plan to be both feasi- 

 ble and practical. "So much of the 

 farm mortgage debt could be protected 

 in this way that mortgages would no 

 longer be a menace to agriculture and 

 the future of the soil," he said. ;^ - : 



"Business men now make a practice 

 of covering their indebtedness with life 

 insurance. It would be 'ipossible to pro- 

 vide for the farm mortgage debt in the 

 same way. The farmer's mortgage 

 could be cancelled with the maturity 

 of the policy." 



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