A Gain Every Month Sim 



47 million of insurance in force— 1932 increase i 

 ,^75 percent— No investments of any kind 



management all go to ] 



Ordinary Life PoHcyj^ 



This policy has loan values, ex- 

 tended insurance and pays dividends 

 at end of second year contingrent 

 upon payment of third premium. 

 Example: Agre 35 annual rate per 

 $1,000 $20.63. Dividends at end of 

 second year, contingent dividend 

 amount is $2.63, leaving the net 

 cost of a policy Issued 1929 $18.00. 

 At end of third year, contingent 

 dividend amount Is $2.83 leaving the 

 net cost of the policy issued in 1929 

 $17.80 annually. 



** 



20 Pay Life Policy 



A Paid Up Policy at the end of 

 twenty years, or policy may be sur- 

 rendered at that time for Its cash 

 value, plus any and all dividend ac- 

 cumulations. 



This policy earns a dividend pay- 

 able at the end of the second year 

 the Insurance is in force, contingent 

 upon payment of third premium. 



The record of Country Life Insurance Company 

 is a creditable one. It demonstrates the value of 

 united action. Low costs are possible because insur- 

 ance like any other commodity can be purchased 

 co-operatively. Sponsored by ninety-four county 

 Farm Bureaus of the Illinois Agricultural Associa- 

 tion and their more than sixty thousand members, 

 Country Life Insurance Company is living proof 

 that farm people can provide through their own 

 efforts family security of the same high type en- 

 joyed by those who pay stiff er rates. 



I You Can Help Reduce Costs 



Realize what Country Life really holds out to you. 

 Here is a company functioning as a legal reserve 

 institution. It is on a self-supporting dividend pay-^ 

 ing basis. The initial expenses of getting under', 

 way are all behind it. Overhead— cost of running 

 an office with forty-seven million of insurance 

 policies in force — is already far below the usual 

 cost per policy. The same people, same offices, same 

 management can handle additional business at little 

 or no increase in cost. That is why every additional 

 new policy taken out in Country Life means the re- 

 duction of cost to present policy holders. 



Larger Volume — Lower Rates 



. Thus not only an original low overhead in man- 

 agement and operating expense works in favor of 

 policy holders in Country Life, but also the most 

 powerful of all expense reducers — large volume. 

 Every time you get an applicant for Country Life 



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Again we make new records! A better than 50% increase in 

 percentage of lapse to amount in force, lower mortality, lower 

 to make a gain last year. Ten million new paid business in 193! 

 magnificent showing. Will you help us establish a still bigger i 



*..-■::;.. 



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