Page Sixteen 



THE I. A. A. RECORD 



February, 1933 



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Manager "Larry" Williams talking at Country Life's Conference at Pere Marquette Hotel, Wednesday, Jan. 25. 



Country Life Agents Meet 

 In Enthusiastic Session 



Plan For Big Year in 1933, Joint 

 • Conference for all Agents Held 



GENERAL and special agents to 

 the number of about 350 were 

 present in the Grand Ball Room of 

 the Pere Marquette Hotel at Peoria, 

 on Wednesday morning, Jan. 25, for 

 the conference of Country Life In- 

 surance Company, held in connec- 

 tion with the annual meeting of the 

 the I. A. A. L. A. Williams, man- 

 ager, presided and the session was 

 > marked by great 



enthusiasm over 

 the record of ac- 

 complishment of 

 the Company 

 during 1932, as 

 well as optimism 

 over 1933 pros- 

 pects. 



Reviewing the 

 work of the 

 Company in the 

 year just closed, 

 Mr. Williams 

 pointed out that Country Life now 

 has more than $47,000,000 insurance 

 in force, an increase of considerably 

 more than $3,000,000. Laspes of 

 policies, on the other hand, totalled 



Smith 



(Continued from page 13 > 



backbone of America in meeting and 

 overcoming serious dangers confronting 

 the nation. Their continued stamina, 

 courage and determination, coupled 

 with the fast increasing support of 

 thinking business interests will again 

 meet and overcome present difficulties. 

 The time has arrived for directing our 

 thoughts to facts and not fiction; truth 

 instead of propaganda; for action and 

 not debate. To this end, our efforts 

 must be dedicated, for only through 

 constructive thinking and united action 

 can agriculture hope to gain its rightful 

 position in the economic life of the na- 

 tion, and can the nation hope to sur- 

 vive." ..,, 



less than 14% of the normal expec- 

 tancy and an extremely good record 

 was made in holding down operat- 

 ing expenses, all of which redounds 

 to the advantage of the policy- 

 holder. 



Plans for the coming year were 

 outlined by Mr. Williams and re- 

 ceived the enthusiastic support of 

 all present. Confidence was ex- 

 pressed that regardless of adverse 

 business conditions prevailing at 

 the turn of the year, the 1933 rec- 

 ord would equal if not surpass that 

 of its predecessor. 



Dr. John Boland, medical director 

 of Country Life, dwelt on mortality 

 and risk selection in his talk to the 

 agents, pointing out that the ex- 

 tremely low mortality figures were 

 of distinct advantage to policyhold- 

 ers in that they increase dividends 

 and that this record has been ac- 

 complished and can only be con- 

 tinued through continued coopera- 

 tion between the medical depart- 

 ment and the agents in the field in 

 selecting the best possible risks for 

 Country Life policies. 



Clarence Ramler, service man- 

 ager, explained the working of the 

 Home Office for the benefit of the 

 newer agents and made a number 

 of suggestions for cooperation be- 

 tween the field force and the home 

 office force for the improvement of 

 service to policyholders. 



On the afternoon of the same 

 day, there was a joint meeting be- 

 tween the agents selling life, auto- 

 mobile, and fire and crop insurance 

 which was addressed by the man- 

 agers of the respective insurance 

 organizations. 



Mr. Vaniman spoke on "Coordi- 

 nated Effort." Mr. Williams on "The 

 Psychology that Never Fails," Mr. 

 Richardson on "The Economies of 

 Cooperative Insurance" and Mr. 

 Kelker on "The Agent's Opportu- 

 nity." 



Thursday evening the annual din- 

 ner of the Country Life General 

 Agents Club was held in the La- 

 Salle Room of the hotel. This or- 



ganization is composed of general 

 agents who make their sales quotas, 

 as well as such special agents as 

 write fifteen applications in any 

 one month throughout the year. 

 Claude Hicks of Livingston County 

 was selected as president for the 

 ensuing year succeeding H. O. 

 Henry, Effingham County. - ' ;■ 



Farm Advisers Nanne 

 r Whisenand President 



J. W. Whisenand, Peoria county 

 farm adviser, was named president 

 of the Illinois Association of Farm 

 Advisers at the annual meeting of 

 the organization during Farnl and 

 Home Week at the University of 

 Illinois on Jan- 

 uary 20. 



L. E. McKinzie 

 of Schuyler coun- 

 ty was named 

 vice- president, 

 Geo. H. Iftner, Ef- 

 fingham county, 

 secretary, and S. 

 G. Turner, Liv- 

 ingston county, 

 treasurer. 



Mr. Whisenand 

 succeeds Ray C. 

 J. w. WHISENAND Doncghuc of Mc- 

 Donough county. 

 Whisenand is one of the oldest farm 

 advisers in Illinois in point of serv- 

 ice. He left the animal husbandry 

 department of the State College of 

 Agriculture more than 10 years ago 

 to take a position as associate farm 

 adviser in Iroquois county. Later he 

 became farm adviser in Henry 

 county where he served ably for 

 many years. When Wilfred Shaw 

 resigned to become manager of the 

 Illinois Milk Producers' Association 

 Whisenand was invited to take the 

 post as farm adviser in Peoria coun- 

 ty where he has been successful in 

 maintaining a strong organization 

 and developing a broad program of 

 service to the farmers of the county. 



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