16 



I. A. A. Record — August, 1933 



"Prairie Farms" Butter 



(Continued from page 13) 

 the truck pick-up system and make 

 better butter in our own plants and 

 sell it direct to stores, restaurants, 

 hotels and confectioners in the respec- 

 tive creamery territories. 



Bloomington purchased the first 

 sales delivery truck last week and 

 within a few days "No. 1" will be roll- 

 ing around the territory with a high 

 class experienced salesman calling on 

 the local trade with "Prairie Farms 

 Butter." Farmers should see that their 

 local grocers handle their high quality 

 "Prairie Farms Butter" because in so 

 doing, they are not only helping the 

 grocer but their friends who buy it 

 and themselves because it is made 

 from the best cream in Illinois, which 

 gives it that wonderfully fine delicate 

 flavor found only in "Prairie Farms 

 Butter." 



Once each year farmers in Illinois 

 market their grain, probably twice a 

 year they sell a car of livestock but 

 he sells his cream 104 times a year. 

 Co-operative creameries are bringing 

 the consumer of butter and the pro- 

 ducers of cream closer together 104 

 times a year and every time this is 

 done, the producer gets a greater per- 

 centage of the consumer's dollar, and 

 the consumer gets a better pound of 

 butter for his money. 



Doing It Ourselves 



Farmers have invested thousands of 

 dollars in production machinery in- 

 cluding farm machinery and livestock, 

 but very little in marketing and sell- 

 ing agencies, consequently "we have 

 been coming out at the little end of 

 the horn." We sell our cream, live- 

 stock and grain and buy back Jones' 

 "Homemade" butter; Smith's "Sugar- 

 cured" hams; and Johnson's "Self -ris- 

 ing" flour and wonder why we pay so 

 much and receive so little. 



Co-operative creameries in Illinois 

 were established for just one thing — 

 to give the producer a bigger percent- 

 age of the consumer's dollar and give 

 the consumer a better pound of butter 

 for his money. It is the one program 

 of farmers in Illinois where we can 

 control our product from the time it is 

 produced until it reaches the con- 

 sumer. We produce our own cream, 

 haul it to market in our own trucks, 

 have our own men weigh, test and 

 grade it and manufacture it in our 

 own plants which we established our- 

 selves, sell it through our own sales 

 outlets with our own name on it to our- 

 selves, friends and neighbors — not 

 once a year but every day in the year 

 and all savings made are passed back 

 to the stockholders the same as any 

 other creamery except — our stockhold- 

 holders are the producers. 



If You Have an 

 Accident! 



If you are a Policyholder in 

 the Illinois Agricultural Mutual 

 Insurance Company and have an 

 accident in Chicago or nearby 

 while attending the World's Fair 

 this Summer or Fall, call the 

 Home Office, Harrison 4772, dur- 

 ing office hours. Should an acci- 

 dent occur at night time or after 

 office hours call Leslie V. Drake, 

 our Chicago adjuster. Village 

 5016. Immediate attention will 

 be given your claim. 



Farm Bureau Day At 



State Fair Aug. 25th 



Corn and Hog Plan 



Discussed in 19th 



EUGENE CURTIS 



RECENT developments in the 

 movement to raise farm prices, 

 the legislative program of the 

 I. A. A. at Springfield, and co-opera- 

 tive livestock marketing were the 

 principal topics considered at the 19th 

 I. A. A. district conference at De- 

 catur, J-une 28. The meeting was called 

 by Eugene Curtis, member of the I. 



A, A. board. 

 Approximately 50 

 Farm Bureau 

 leaders represent- 

 ed the eight coun- 

 ties in the dis- 

 trict. 



Speakers in- 

 cluded Secretary 

 Geo. E. Metzger, 

 Chas. A. Ewing, 

 president of the 

 National L i v e- 

 stock Marketing 

 Association, Bob Grieser, Illinois Live- 

 stock Marketing Association, Mr, Cur- 

 tis, and others who spoke briefly dur- 

 ing the question and answer period. 



Mr. Ewing suggested that every ef- 

 fort be made to open up foreign out- 

 lets for surplus pork and lard rather 

 than apply a processing tax on hogs, 

 receipts from which would be used to 

 finance corn acreage reduction. The 

 livestock commission companies as 

 well as packers would rather not see 

 the supply of livestock curtailed since 

 their facilities are geared up to handle 

 a heavy volume. It is generally ap- 

 preciated that the application of the 

 allotment plan to corn and hogs is 

 a more complicated task than in the 

 case of wheat and cotton. 



Secretary Metzger reviewed the I. 

 A. A. legislative program at Spring- 

 field and also discussed organization 

 problems. 



Mr. Grieser stated that the greatest 



Country Life Queen Contest for 



1933 is Chief Drawing Card 



for Annual Get-together 



Fifty-four Country Life Queens se- 

 lected by 54 County Farm Bureaus 

 will compete for the honor of being 

 the Country Life Queen of Illinois for 

 1933 at the State Fair next month. 

 The contest will be held at Springfield 

 on Farm Bureau Day, Friday, August 

 25, at 11:00 A. M. "The young ladies 

 will be judged on grace, poise, dignity, 

 sincerity, charm, personality and other 

 qualities that go to make up win- 

 some American womanhood," says V. 

 Vaniman, director of insurance service 

 who has charge of the contest. 



"It has been said that the con- 

 servation of human beauty is the 

 question of the hour because physical 

 beauty is directly associated with 

 moral beauty, bodily well being, 

 efficiency and intellectual excellence," 

 says Van. 



"This year's contest will surpass 

 any Beauty Contest yet held, as the 

 54 young ladies selected in the 54 

 county contests were the winners in 

 which there were 850 young ladies 

 competing. 



"Agriculture is developing a culture 

 of its own emphasizing qualities of 

 modesty, gracefulness, charm, natural- 

 ness, poise, etc. 



"Uncultured people live in the world 

 without being conscious that to be alive 

 at all is one great mystery, states an 

 eminent psychologist. Real culture de- 

 velops self-confidence and independ- 

 ence of environment. 



"A mother of one of the young 

 ladies entered in the Country Life 

 Queen contest last year states that the 

 contest gives encouragement and 

 recognition to the young ladies in the 

 country which they should have, and 

 are entitled to. The measure of popu- 

 larity and interest in the contest held 

 by the County Farm Bureaus and I. 

 A. A. is shown by the fact that in 1931 

 twelve counties selected County Coun- 

 try Life Queens, in 1932 37 counties, 

 and in 1933 54 counties." 



problem of the livestock co-operatives 

 is to secure a heavy enough volume of 

 hogs, cattle and sheep to obtain the 

 necessary bargaining power to raise 

 price levels. 



It was voted to hold the next dis- 

 trict conference in Sullivan, Moultrie 

 county. Little sentiment was expressed 

 for a district picnic so each county 

 will hold its own. 



