I. A. A. Record — February, 1934 



can be passed on to the consumer, 

 and not before. The processing tax, 

 he explained, is part of the price 

 farmers receive for hogs that is tem- 

 porarily withheld, and that it will be 

 paid back later to co-operating farm- 

 ers in the form of checks from the 

 government. 



He stated that the government is 

 now purchasing 20,000 hogs per day 

 for relief distribution and that "we 

 would buy more if we could get the 

 packers to process more at a fair mar- 

 gin." 



Referring to the beef cattle situa- 

 tion, Davis explained that we are now 

 at the high point of production of a 

 seven-year cycle with consequent low 

 prices, and that this condition coupled 

 with low consumer purchasing power 

 has resulted in a serious over-produc- 

 tion of beef, "the most serious we have 

 ever had." 



•■■•■;■■ '^^•■''■' Must O K It '-'■ 



He stated that it has been suggested 

 that congress appropriate |200,000,000 

 for? the cattle and beef industry to 

 solve the surplus problem but warned 

 that cattle would not be included in 

 the adjustment act nor a program put 

 into operation unless beef cattle men 

 support it. 



Reviewing the accomplishments of 

 the AAA, the speaker stated that ap- 

 proximately a half million wheat 

 growers had received already more 

 than $40,000,000 in benefit payments 

 with 8c per bu. still to come. The re- 

 duction in acreage of 7.2% under the 

 three year 1930-32 average, he stated, 

 would be increased by growers who 

 expect to plow up part of the acreage 

 seeded before they had signed con- 

 tracts. 



He showed that the cotton price 

 had been raised from 5c to 10 %c per 

 lb. by the plow-up campaign in the 

 south and that around one million cot- 

 ton farmers had benefited by the pro- 

 gram. 



Similarly flue-cured tobacco grow- 

 ers received for their 1933 crop 2% 

 times as much as for the 1932 crop 

 and twice the amount they realized 

 from the 1931 crop. 



The Real Objective 



"Our real objective," he said, "is 

 not to distribute benefit payments, 

 but to adjust production to demand so 

 that prices may rise toward parity 

 as rapidly as possible." 



In closing, Mr. Davis answered the 

 small rebel minority of the farmers 

 holiday movement who are against 

 everything that is being done, yet have 

 nothing constructive to offer, by say- 

 ing, "if you insist on having agricul- 

 tural prices fixed at parity without re- 

 gard to the quantity you produce, then 



FRIDAY A. M. 



Randolph, Madison, 



Peoria Win Contest 



Awarded Prizes By I. A. A. For 

 Publicity Work 



Prof. Pearson's Big Blowout 



Just to prove there are queerer 

 noises than a hog caller at two A. M., 

 Prof. Pearson, afflicted with a cold, 

 gave his own special brand of nose- 

 tooting in the Danville armory Friday 

 morning, and with loud speaker ampli- 

 fications. It was without a doubt the 

 biggest blow heard in these parts for 

 many a year and it stands out as the 

 "big noise" of the convention. 



The Delegate Gets A ^ 



Roonn For the Night 



An elderly gentleman approached 

 the desk in the Wolford Hotel and 

 asked politely about reservations for 

 Kankakee county. He was told that 

 Kankakee county had a reservation in 

 the name of Mr. Swaim, the farm ad- 

 viser. Well then, was there room with 

 Mr. Swaim, asked the gentleman. No 

 there wasn't, replied the clerk. The 

 elderly gentleman looked about un- 

 certainly. "Hello there. Governor," 

 cried someone. The gentleman nodded 

 a greeting. The clerk looked on. More 

 delegates stepped up to shake the 

 elderly gentleman's hand. "Who is 

 he?" asked the clerk. "Why that's 

 Len Small," he was told. The clerk 

 routed out the manager, who looked 

 up Otis Kercher, who did a little re- 

 arranging. And so ex-Governor Len 

 Small, president of the Kankakee 

 County Farm Bureau, got a bed for 

 the night and went to the I. A. A. 

 convention. 



fire your farm leaders; discharge those 

 of us who are temporal ily trying to 

 serve you at Washington — and hire 

 some magicians. We don't know how 



to do it.** ..■-■•-v::-.^-:-v;\-._: /■'_..:■:-•.;■ 



The Randolph County Farm Bureau 

 was awarded the silver cup and cash 

 prize of f75 for placing first in the 

 1933 County Farm Bureau Publicity 

 Contest sponsored by the I. A. A. 

 Madison County Farm Bureau won the 

 second prize of $50, and the Peoria 

 County Farm Bureau third prize of 

 $25. 



The awards were made by Secretary 

 George E. Metzger at the annual I. A.^ 

 A. banquet at Danville, January 25. ' 



Judges of the contest were Wm; L. 

 Stahl, director of publicity. Farmers 

 National Grain Corp.; Floyd Keepers, 

 managing editor, Prairie Farmer; and 

 Fred Koenig of the Koenig Advertis- 

 ing Agency, Chicago. 



Each County Farm Bureau was 

 asked to enter an exhibit of news- 

 paper clippings, copies of stories re- 

 leased to the press, a complete file of 

 the County Farm Bureau bulletin for 

 1933, copies of letters and special liter- 

 ature sent to members, etc. The in- 

 crease or decrease in membership for 

 the year also was taken into consider- 

 ation. 



In making its award the committee 

 of judges said: While one county may 

 have obtained a great deal more pub- 

 licity than another as measured by 

 volume of clippings, the effectiveness 

 of such publicity should be measured 

 by the way it was linked up with 

 Farm Bureau activities and effort. 

 Some of the counties supplying the 

 largest amount of publicity fell a little 

 short, we think, in showing what part 

 the Farm Bureau had in the organiza- 

 tion of the activity mentioned in the 

 press. Another county may have had 

 a little less publicity but the stories 

 were more effective because the Farm 

 Bureau angle was outstanding. 



"To merely send to the papers a 

 press release dealing with a certain 

 subject and not show in what way 

 that subject is related to the Farm Bu- 

 reau program weakens the story from 

 an organization standpoint. It hap- 

 pened that while one county excelled 

 in one particular phase of the contest 

 another county perhaps excelled in an- 

 other phase. 



"The exhibits were judged on the 

 basis of all the points mentioned in 

 the announcement explaining the con- 

 test sent out by the Department of 

 Information of the I. A. A. early in 

 the year. The prize winners were 

 among those who submitted exhibits 

 touching on each phase of the contest." 





