''4^^^' 



•=: •■•••.•■: :>• t 



* •. 



> 



ri 



> 



•y 



I. A. A. Record — March, 1934 



Human Factor of Great 



• ■ ■ , ■'•■ "■• 



Importance In Sales Rec-* 

 ords of L A. A. Companies 



When All Work Together The 

 J y f Greatest Good Is 



Out of the cold maze of figures that 

 indicate the business accomplishment 

 of Country Life Insurance Company, 

 come the warm human factors that 

 made those remarkable figures pos- 

 sible. It is encouraging to note that 

 the company increased its insurance 

 in force $7,000,000— but what of the 

 human endeavor and loyalty that pro- 

 duced that increase? '''■^'■'''■'}.-::-'y ■<■■'':;:, 



Assets increased 35 per cent — ^but 

 it took human minds and hearts work- 

 ing together to do it. Back of every 

 accomplishment which can be summed 

 up on a ledger sheet lies devotion. to 

 a cause, enthusiasm and the co-oper- 

 ative effort of many people. -» • )■ ..; ; 



During 1933, 10 counties exceeded 

 their quota. That Effingham county 

 made 150 per cent of their quota does 

 not begin to tell of the efforts put 

 forth to attain it. Henry county made 

 127 per cent of theirs; Boone county 

 123 per cent; Woodford county 120 

 per cent; Henderson county 117 per 

 cent; Douglas county 107 per cent; 

 Whiteside county 105 per cent; Ed- 

 wards county 104 per cent; La Salle 

 county 101 per cent; Stephenson coun- 

 ty 100 per cent. Many other counties 

 made 100 per cent of their quota. , 



None of the men in any of those 

 counties want anything greater than 

 to know they did a fine job. Yet, it is 

 plain that neither geography, wealth, 

 nor temper of the "quota busting" 

 counties had any bearing on their rec- 

 ord. By and large, it amounts to just 

 this — close co-operation between all 

 elements of the Farm Bureau smooths 

 out the road to permanent success. ' 



Where there is success, there you 

 will find the Country Life agent send- 

 ing customers to the Service Company. 

 Jim Brown, the service company truck 

 salesman, tells the auto insurance 

 agent about two new automobiles, and 

 the auto insurance agent finds out the 

 owners need life insurance too. The 

 Farm Bureau needs man-power to put 

 over a membership drive, and Country 

 Life Illinois Agricultural Mutual and 

 Service Company men take the field 

 to work shoulder to shoulder with 

 their team mates for a common cause. 



We live in a world where co-oper- 

 ation is th-e first rule of success. There 

 are those, who satisfied with puny 

 short-lived success, confine their ef- 



Captaln R. C. McKlnley of Shelby 

 county, left, is sho^rn slsntnff his neinrh- 

 bor in tlie Farm Bureau. 



forts to themselves. On the other hand, 

 there are those who make a per- 

 manent, shining mark in the world, by 

 unselfishly keeping their heads up and 

 their eyes on the broad picture, know- 

 ing that the greatest success is that 

 which shares the material benefits of 

 building something useful for the 

 greatest number of people, r : 



Auditing Association t ^ ^^ 

 Cut? Costs In 1933 



:. The Illinois Agricultural Auditing 

 Association completed 59 audits dur- 

 ing the month of January. There are 

 315 agricultural organizations using 

 the Auditing Association's services. , 



In 1933 average costs of audits of 

 Farm Bureaus decreased as compared 

 to 1932 costs in the following amounts: 

 Farm Bureaus $2.31; farmers' ele- 

 vators $12.34; co-operative oil com- 

 panies $8.80. ' ^ ' . r^ ; 



The Association has operated for 

 nine and one-half years during which 

 time it has made more than 2,700 

 audits, reports Manager F. E. Ring- 

 ham. 



Want Further Cut In 



1934 Wheat Production 



The A. A. A. is considering giving 

 wheat powers who have not signed 

 the wheat adjustment contract an- 

 other opportunity to sign. The Decem- 

 ber 1 winter wheat crop report showed 

 that seedings for the country as a 

 whole are 7.2 per cent under the base 

 period, and in the 11 leading states 

 which seeded 82 per cent of the acre- 

 age, the reduction was nine per cent. 



The international wheat agreement 

 requires that exporting nations reduce 

 their seeded acreage by 15 per cent. 





>••; / 



, '..>>•. 'v. 



Secretary Wallace Sees 

 Planned Middle Course 

 As One U. S. Will Follow 



•.*••! . 



In a recent article written for the 

 Foreign Policy Association Secretary 

 of Agriculture Henry A. Wallace 

 stated that if the U. S. insists on a 

 policy of economic nationalism, the 

 nation must be prepared for "funda- 

 mental planning and regimentation of 

 agriculture and industry far beyond 

 that which any one has yet sug- 

 gested.'* ■VV^\.:::\:'-.^; •;;■>.' ;:; •;:^' y;.;;;;;;;.:-^ : • ■ - : : ■• 



He foresaw **cbmpulsory control of 

 marketing, licensing of plowed land, 

 vquotas for every farmer," and for the 

 people as a whole "a unanimity of 

 opinion and disciplined action even 

 greater than that which we ex- 

 perienced during the world war." 



He stated that a policy of self -con- 

 tainment would require the permanent 

 retirement of from 40 to 100 million 

 acres of crop land from cultivation 

 and the shifting of millions of people 

 from the farms of the South, since 

 cotton is one of our chief farm ex- 

 ports. -.... .. ■ ■\-^,^-:''^'^'-\'^ ■■■^\^''-^:-'/i:'.i- 



The Secretary said he favored an 

 international policy based on regain- 

 ing world trade which would require 

 a radical scaling down of tariff walls, 

 acceptance of a billion dollars more 

 goods from abroad than we received in 

 1929, and the reorganization of pro- 

 tected industries. A third possibility, 

 he pointed out, is a "planned middle 

 course" halfway between these two 

 extremes. ., ■:■/^y^'■^■C.'>;;}l .'■":[ /.■■"■: ^\ ::;;■/, 



He expressed the belief that the 

 nation would follow the middle course 

 while the world remains so intensely 

 nationalistic. i 



One Man Alone 



Editor, I. A. A. RECORD. 



"The back page of the February 

 RECORD was a dandy— I think about 

 the best I have seen in a long time. 

 . . . This picture, title and your com- 

 ments are striking and unusual." 



Gene Middleton, 

 Producers Commission 

 Ass'n., Indianapolis. 



People who criticise the co-operative 



insurance, organized buying of farm 

 supplies, and similar commercial en- 

 terprises of the Farm Bureau are not 

 interested in the welfare of the farm- 

 er. They have something else in mind. 

 And that something is probably selfish* 



