■'-•i 



L F. S. Holds Pour 



Rousing Meetings 



• To hear facts and figures from spe- 

 cialists in many fields, to listen to 

 plans for the carrying on of the fast, 

 record-breaking pace set so far this 

 year, to receive congratulations and 

 prizes as a reward for their efforts, 

 salesmen, managers, and directors of 

 the 58 County Service Companies af- 

 filiated with Illinois Farm Supply 

 Company attended a series of four 

 district meetings recently. To De- 

 catur, Jime 12, went a good 200. To 

 East St, Louis, June 13 went another 

 200. Peoria attracted 150, June 14, 

 while DeEalb drew 200 more June 15. 

 All meetings were headed by I. F. 

 S.'s president, Fred E. Herndon, who 

 spoke to each gathering on "A Round- 

 up Of Facts" wherein he presented 

 figures to show that County Service 

 companies were destined to occupy 

 an even greater place in the life of 

 Illinois farmers. L. R. Marchant, 

 manager of Illinois Farm Supply, in 

 talking on "A Daring Lead" brought 

 out the fac^^that all companies were 

 well out in front of last year's record 

 business and that all indications show 

 that the lead would be increased be- 

 fore the end of the year in spite of 

 conditions and opposition. 



Explains Use Lubricants 



Prof. R. I. Shawl of the Farm Me- 

 chanics school, University of Illinois, 

 explained the refining, blending and 

 correct use of all forms of petroleum 

 products. A lighted board on which 

 were mounted samples of crudes and 

 refined products enabled all present 

 to clearly understand the most techni- 

 cal points. 



, The afternoon session was headed 

 by a talk on **Gear Tooth Lubrication" 

 by H. M. Fraser, of the International 

 Lubricant Corp., New Orleans, La. 

 Mr. Fraser stressed the importance of 

 using lubricants that will withstand 

 the terrific pressures found in mod- 

 em motor and gear construction. A. 

 B. Pattou of the Glidden Company, 

 Chicago paint manufacturers, com- 

 pared "Soyoil vs Soy Bean Oil." He 

 showed with panels and samples where 

 Soyoil Paint contains a greater 

 amount of soy bean oil than other 

 paints and was better for farm use 

 than ordinary paint. E. J. Fricke of 

 the Indiana Farm Bureau delivered a 

 stirring talk on the necessity of 

 stressing organization when selling 

 merchandise to farmers. His subject 

 was "Privileges of a Ringside Seat." 

 The meetings voted to send greetings 

 to the Indiana organization through 

 Mr. Fricke. ..;;_, •..„•./ . j ; . -..;:• 



The evening sessions were given 



John Parker, one of the indnstrions oil truck laleemen with the Champaign County Senrice Cem- 

 pany, in front of the Cler Service Station, Bantonl. The cabinet is used to display niinois Farm 

 Supply Company products, when calling on patrons. Vote the adTcrtisement "SITBE, I'M A FARM 

 BITSEAU XEMBEJl!" mounted! in the frame taken from thei back page of the June I. A. A. KBC- 

 OED. Parker was one of the leading salesmen in the state in the future order contest. 



over to the announcement of prize 

 winners in the Future Order Contests 

 for Motor Oil and Fly Spray, details 

 of which are given in another article 

 in this issue. George Bunting con- 

 ducted this phase of the meeting. 

 Then followed an interesting two 

 hours devoted to a talking moving 

 picture featuring Brunswick Tires and 

 a talk by Frank Williams, Brunswick 

 sales representative from Akron, 0. 



Champaign Co. Wins 



Future Order Contest 



Champaign County Service Com- 

 pany led the state in the 1934 Future 

 Order Contest of Illinois Farm Sup- 

 ply Company with 28,686% gallons. 

 St. Clair Service Company was second 

 with 22, 210 gallons and Monroe coun- 

 ty was third. The contest was based 

 on the average gallons sold per man 

 in each company. 



First, second and third on this basis 

 were 2,796.6 gallons for 10 men in 

 Champaign county, 2,776^/4 gallons for 

 eight men in St. Clair county, 2,732% 

 gallons for three men in Monroe. 

 Whiteside Service was fourth with 

 2,256% gallons average for six men, 

 Madison Service fifth with 2,152%. 

 Carroll, Marshall-Putnam, McDon- 

 ough, Winnebago, and Lee were next 

 in ordier. - . - 



Oliver Voelkel of St. Clair Service 

 Company was high man in the state 

 with a record of 5,369 gallons. E. C. 

 Harvey and Reid Pulliam of Cham- 

 paign County Service Company were 

 second and third. John Parker of the 

 same company placed sixth in the 

 state, E. Geil of LaSalle county was 



fourth, Ray Putman of Henry-Stark 

 Service Company fifth. • ^^^ 



Russell Stewart, manager of Cham- 

 paign County Service Company, was 

 awarded a standard Westinghouse 

 washing machine. Manager Gross- 

 mann of St. Clair won a vacuum 

 sweeper and Manager McWard of 

 Monroe, an electric food mixer. Suit- 

 able prizes were awarded the leading 

 salesmen, including truck tires, wash- 

 ing machine, pressure cooker. Twenty- 

 one salesmen who sold more than 3,- 

 000 gallons of petroleum products 

 automatically ^- 'rome charter mem- 

 bers of the honorary club, announces 

 L. R. Marchant, manager of Illinois 

 Farm Supply Co. 





JULY. 1934 



■H- 



Whiteside Is Victor 



In Fly Spray Sales 



Whiteside Service Company carried 

 off first honors for the second con- 

 secutive year in the fly-spray contest 



sponsored by Illi- 

 nois Farm Sup- 

 ply Company. 

 Manager C h e t 

 Becker won a 

 hat, and cash 

 prizes were 

 awarded Burnie 

 Vos and Earle B. 

 Johnson of the 

 same company 

 who led the en- 

 ; tire state. Vos 

 made 139 indi- 

 vidual sales. Vos, Johnson and S. M. 

 Howe, Whiteside Service Company's 

 three high salesmen, sold more than 

 88 per cent of the company's total 

 gallonage. -^ - • :- ;;.--^'- ^>:^■':.;:-■ J V -^ vr ''.- 



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