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r^ As the artist vividly portrays, there is no matching the power 

 farmers have when they pull together toward a common end. Look 

 at the group to the right in the picture. They are frantic and con- 

 fused. They didn't know about this great power farmers have. They 

 still can't believe it. So they are trying to use their /'pull" on the 



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MUST 



COUNTRY LIFE AN EXAMPLE OF 



CO-OPERATIVE RESULT 



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Through the centuries, human nature hasn*t changed. There has always 

 been a tug of war between agricultural people and those who w^ould influence 

 the price of w^hat farmers raise and what they buy. But, as the picture above 

 show^s, patronizing his own farmer owned and controlled co-operative gfives the 



farmer a fairer break on the sale of his livestock, his butter and cream, grain, 

 fruit and vegetables, etc., as well as on the purchase of his life insurance, oil 

 and gasoline, serum, auto and fire insurance and all other things sold and bought 

 collectively by our organized farmers . Country Life Insurance Company's rec- 

 ord breaking grow^th, its unsurpassed strength, w^ith its low^ cost is a monument 

 to farmers who pull together to obtain a fair deal for themselyes and the 52 mil- 

 lion others living in rural areeis. ^^^ ^ 



By pooling their interests, the enormous votume of life insurance obtained at 

 small expense means a lower cost to the insured. Through scientific operation 



Country Life now has 60 million of insurance in force, attained in but 64 



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