rope — but it's no use. There are too many farmers working to- 

 gether, buying and selling through their own co-ops. There's too 

 much power for those other fellows to beat. If more farmers were 

 pulling together, just think of the greater power they would have. 

 You should talk to your neigfhbor about this. ^ . :^^^^^- ; :^^ 



,*.«• 



I ' i ii I >>■ 



'^■v.;: 



>ULL TOGETHER! 



months, with an average mortality of approximately 25 per cent of the 



expected death losses. Lapse ratios continue to be low showing the confidence 

 of farmers in this Farm Bureau ow^ned and controlled company. Last year's 

 lapse was seven and eight-tenths per cent. M^'^'^-'^ ''^■'':: ■'■:''■ - 



At the beginning Country Life showed real sincerity of purpose by starting 

 at lower rates than offered by most participating companies. The average Or- 

 dinary Life rate of all participating companies w^as around $27. Country 



Life's rate at age 35 is $20.63, and dividends have consistently lowered this cost. 



/ Study the picture again. Note how the story of co-operation in its battle 

 against monopoly, unfair profits, manipulation, the privileged few, and the long 

 line of those w^ho stand betw^een true cost and the ultimate consumer is vividly 

 set forth. Country Life Insurance Company was organized to give the truest 



possible cost to policyholders by utilizing as part of its cost-reducing methods 



the buying force of that great army of Illinois farm people. 



Manager of Country Life Insurance Company 

 ■ 608 S. Dearborn St., Chicago, Illinois 



