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Look Before You Buy 



^ Paint, Soyoil Is Best 



The old adage "look before you 

 buy" was never more potent than 

 right now yrhen farmers are being 

 urged by certain soya bean oil paint 

 marketers to be a patriot and 

 boost a farm product. Close scrutiny 

 or a few pointed questions will bring 

 out the fact that the soya bean oil 

 content of most of these paints mar- 

 keted by general paint companies 

 runs from five to 20 per cent. In 

 marked contrast is the farmers own 

 brand — Soyoil paint — which is guar- 

 anteed to contain not less than 33% 

 per cent specially treated soya bean 

 oil. Soyoil paint is available in many 

 colors and shades for every farm use 

 through the 58 County Service Com- 

 panies affiliated with the Illinois 

 Farm Supply Company. 



Notwithstanding the fact that Illi- 

 nois farmers should use Soyoil paint 

 exclusively because it creates a great- 

 er market for one of their own prod- 

 ucts, there is the equally important 

 fact that its use by several thousand 

 farmers shows Soyoil paint to be an 

 excellent type for farm buildings. It 

 stands the weather, it's easy to apply, 

 the soya bean oil "satisfies'' the wood, 

 it dries with a protective, glossy fin- 

 ish and goes farther. ,With its low 

 first cost, plus patronage dividends, 

 soy oil costs less to use than "price" 

 paints. ^•/■'■^' /../.•''■;;■ ■..•:''.' ^:;::-':-^';- •'■■"••^ '•■'•■ 



Get Free Test 



To further demonstrate the out- 

 standing qualities of Soyoil paint, 

 County Service truck salesmen now 

 carry the paint and brush with them 

 so that farmers may test the paint 

 themselves on any wood surface. 

 That this test is taking the guess 

 work out of paint buying and is prov- 

 ing the superiority of Soyoil paint 

 with its 33 Vs per cent specially 

 treated soya bean oil content is amply 

 borne out by this year's marked in- 

 crease in paint sales by the 58 Coun- 

 ty Service Companies. Farm Bureau 

 members are urged to request the 

 free test and see for themselves how 

 the high soya bean oil content in Soy- 

 oil paint is a tremendous step for- 

 ward in paint manufacturing. 



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Price cutting to producers was the 

 charge against Isaac Lantz of Plain- 

 field, Illinois whose license to sell 

 milk in the Chicago area was ordered 

 revoked as of June 9. Lantz also had 

 failed to submit written reports and 

 statements to the market adminis- 

 trator and had failed to comply with 

 other provisions of the marketing 

 agreement. ■ 



'RVSSELl, G. STEWART, MANAGER OF THE CHAMPAIGN COUNTY SERVICE COMPANY, 

 and his sales force who sold 28,686!/2 gallons of motor oil to win First Prize in the Future Order 



Contest. Standing, second from right is E. C. Harvey whose 5,049 gallons was second highest in f 



the state. Standing, fourth from the right is Reid Pulliam whose 4,757 gallons w^n third high '. 



state honors. The whole sales force averaged 2,796.6 gallons per man during the contest. It is in- . 



teresting to note that in three years this company has returned $42,187.62 to Farm Bureau members. ' 



A. 0. VOELKEL 

 He gets an early start. 



St. Clair County Man F 

 Leads State Oil Sales 



With a total of 5,369 gallons of 

 motor oil sold and delivered to St. 

 Clair County customers between 

 January 1st and April 30, 1934, Oliver 

 Voelkel of St. Clair Service Company 

 took first prize in the statewide 



Future Order 

 Contest sponsor- 

 ed by Illinois 

 Farm Supply 

 Company. . 



This remark- 

 able sales feat 

 was largely in- 

 strumental 

 in boosting the 

 future order gal- 

 1 o n a g e of St. 

 Clair Service 

 Company to the 

 second prize total of 22,210, an av- 

 erage of 2,776^4 gallons for the eight 

 men making up the sales force of 

 Manager A. 0. Grossman. 

 ; Voelkel attributes his record to get- 

 ting an early start each day, main- 

 taining a clock-like schedule of calls 

 on his customers and to the fact that 

 farmers of St. Clair County are 

 whole-heartedly supporting their own 

 oil company. 



Collect $141.75 For Mc- 

 Lean County Service Co. 



The I. A. A. transportation division 

 recently collected $141.75 in freight 

 overcharges on 11 cars of petroleum 

 products for the McLean County Serv- 

 ice Company. "Had these freight bills 

 covering the past year's business not 

 been sent in," says G. W. Baxter, 

 "very likely they would never have 

 been collected. Other service com- 

 panies have taken advantage of this 

 1. A. A. service." . ■■'.:M-^---'' "■^' •'';.. •■'•^ 



Farmers' Week at the 

 World's Fair Begins Aug. 1 1 



■ ■ ;,.■•■■ . ' '., ■■'/ .'■ ■;-ri' . , .•■'■<■, 



A big farm parade and pageant 

 down Michigan boulevard will in- 

 augurate Farmers' Week at the Fair 

 beginning Saturday, August 11 at 

 Chicago's Century of Progress. 

 . As this is written, plans are under 

 way for a full week of music, 

 speeches and entertainment of par- 

 ticular interest to farm people. Sat- 

 urday, August 18, will be Farm Music 

 Day, also Illinois Day. The Chicago- 

 land musical festival will be held this 

 day. The 10,000 troops of the Illinois 

 National Guard will be reviewed and 

 hog calling, husband calling and other 

 contests are being scheduled. , .v 



Three times during Farmers' Week 

 there will be displays of fireworks. On 

 Monday — Farm Organization Day — 

 Under Secretary of Agriculture, Rex- 

 ford Tugwell, has been formally in- 

 vited to speak. Tuesday will be Farm 

 Radio Day with special WLS pro- 

 grams in the Hall of States. Farm 

 Women's Day, Farm Youth Day and 

 Farm Press Day will follow in order, 

 Wednesday, Thursday and Friday. 



Among the new features of the Fair 

 this year are Henry Ford's exhibit, 

 displays by packers, including Swift, 

 Armour, Wilson and Libby-McNeill. 

 The success of the Belgian village last 

 year resulted in a whole flock of new 

 villages, several of which are very at- 

 tractive. 



The Danville Milk Producers Asso- 

 ciation recently tendered 5,000 shares 

 of "B" stock to the Illinois Agricul- 

 tural Association. It was accepted 

 by the I. A. A. board at their meet- 

 ing on July 13. ^ ^ t 



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The people of the United States are 

 paying life insurance premiums at 

 the rate of almost |10,000,000 a day. 



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1. A: A. RECORD 



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