( • ■ 



' . . 



•; " 



iV 



i? 



w . 



TALK 



•r^-H-'. '•> 



vy. 



• ■ . ■*" 



/ . • •'..< . 



fimmtitammrmimmm^i^ 



FAIR PRICt 





* .. 



.> 



^i^/-, 



/' 



^ 



>i 



r.;i^ 



-^K^ 





v.; 



'•4- 



« i# 



^J', 



bu 



SEVEN P 6 1 NT PROGRAM 



QUALITY IMPROVE- 



M EN T— Clean milk from 

 T, B. tested cows, sani- 

 tary equipment, cooled 

 promptly. 



A 



\\ 



& 



H' 



CHECK WEIGHTS & 



T ESTS'-'Cr u A^ Aiit ees pay- 

 ment according to butterfat 

 test and amount delivered. 

 Eliminates complaints. 



• J L 



v 



3 c O N T ROL 

 ■ SURPLUSES— 



Stabilize market, han- 

 dle surplus not wanted 

 by distributors in 

 farmers' own plants. 



CO- 



'"PPE 



•\Ar 



•ye 



^'^1>^^ 



l^^-J. 



NOT ALL ONE-SIDED; DEALER GAINS TOO 



Where milk producers are organized and operating soundly, 

 distributors are offered — all on the same basis — a steady sup- 

 ply of high quality milk at a fair price so they can make a 

 reasonable profit. They buy from the producers' association 

 at less risk because payment is based on use. This stabilizes 

 the distributors' business, insures a steady income, and tends 

 to eliminate destructive price cutting. Producers are anxious 

 to co-operate with dealers in advertising and boosting sales, 

 which benefits all concerned. Intelligent distributors co- 

 operate with producer organizations. 



HOW THE CONSUMER DENEFITS 



The consumer gets a continuous supply of clean, safe, whole- 

 some milk at a reasonable price, enabling maximum use of 

 milk and cream in the daily diet. On many markets, con- 

 sumers have a voice along with producers and distributors, on 

 milk councils. 



A SOUND PROGRAM 



Milk producers know by experience that 

 they must be organized to have a voice in tl^V 

 market ... to gain a fair share of the consumer'! 

 milk dollar .... to secure a reasonable retur^ 

 for their labor and invested capital. Whjr^ 

 farmers are unorganized they receive as low sn 

 20 per cent of the consumer's dollar. The mat? 

 ket at Danville before the producers united is, 

 an example. 



Farmers realize that milk dealers, too, are enj 

 titled to a fair return on their investment an( 

 management. They have learned by experienci 

 that producer-dealer co-operation and good will,] 

 with fair returns to both, is the only way to a' 

 permanent and satisfactory market relationship. 



Going it alone for the farmer does not pa: 

 Organization is the answer to his problems. 



■ .v. ■• 



•■•■ \ 



' y * • 



'\ » *. . V' 



>« ' ' .*•*' 



I .* \' ^ J 



