NEW 



FIGURES 



SHOW 



;••*•' 



ORGANIZATION GETS LARGER 



SHARE OF CONSUMER'S DOLLAR 



MILK PRODUCERS 



Fluid Milk Prices Increased During Last Two 

 Months at Markets Where Producers are Organized. 



These figures are impressive. Multiply the 

 increases in price by the total pounds of milk 

 delivered in a year, and you have millions of 

 dollars added to dairy farmers' income.^ 



In every case, these advances were secured 

 because farmers asked for them. Their re- 

 quests were heeded because at every market 

 named above, producers are ORGANIZED. 



Occasionally, not often, you find a distrib- 

 utor who voluntarily raises the price to the 

 producer. Humanity is selfish. Business is 

 that way. It's out after profits, the more, 

 the better. The responsibility lies with 

 farmers, no one else, to see that they get a 

 square deal for themselves, a fair share of 

 the consumer's dollar. ^' 



Now the friendly aid of government is 

 available to milk producers through the trade 



agreement section of the AAA. Let's not for- 

 get that this Act is the result of the 12-year 

 fight of Organized Farmers led by the Farm 

 Bureau for surplus control, price-raising 

 legislation. ^ 



Trade agreements and licenses are in 

 effect on two of the above markets. Chicago 

 was the first city to get a trade agreement. 

 Why? Because organized producers, again, 

 requested them. The return to the producer 

 for milk has been increased in each case. 

 Similar agreements and licensing of dealers 

 in the interest of fair prices to the producers 

 have been applied for by members of the 

 Mississippi Valley Milk Producers, supported 

 by the Illinois Agricultural Association, for 

 the following markets : Peoria, Bloomington, 

 Champaign, Danville, Decatur and smaller 

 southern Dlinois cities. 



hat 



in tMj 

 ;umer'l| 

 retur^ 

 Whjr 

 low a 

 e mat; 

 dted is 



are en 

 nt an 

 erienc 

 >d will^t 

 iy to as 

 unship. 

 )t pa 



6. 



ACCURATE MAR- 

 KETING INFORMA- 



TION*^Helps producer plan 

 his production throughout the 

 year. 



7. 



ADVERTISING — Aids 

 both farmer and dis- 

 tributor by expanding 

 fluid milk and cream 

 sales. 



MISSISSIPPI VALLEy MILK 



PRODUCERS, Inc. 



'iiy 



608 So. Dearborn Street 



Chicago, Illinois 



