Strength and Growth 



SEPTEMBER INCREASE 

 BREAKS ALL RECORDS 



Total Insurance in Force 



$63,000,000 



In 1929, Country Liif e opened 

 its doors and set out to become 

 the **model of all life insurance 

 companies/' That meant un- 

 questioned security for policy- 

 holders, conservative, sound in- 

 vestment of funds, rock-bottom 



•V. 'i^.i 



MGR. LARRY WILLIAMS THANKS 

 ALL WHO CO-OPERATED 



»t 



ByL.A. Williams 



We rejoice in the success of our rec- 

 ord breaking accomplishment for Sep- 

 tember. As we go to press all signs 

 point to a two and one half million 

 month — which, with the few months re- 

 maining in the year should make 1934 

 the high spot iSo far iri Country Life 

 history. I want to thank all policyhold-' 

 ers for their hearty co-operation as well 

 as the agents and Farm Bureau mem- 

 bers who are helping to make this our 

 most successful year. 



{ net cost of in- 

 surance through 

 low overhead 

 and selling 

 costs. Further, 

 what profits ac- 

 crued from 

 shrewd, econom- 

 ical manage- 



' ment should be- 



- long to the hold- 

 ers of Country 

 Life policies. i 



The idea took. Farm Bureau 

 members and their friends 

 have blazed a dazzling trail of 

 record breaking accomplish- 



. ment through six lean years to 

 the present magnificent total 



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$63,000^000 



INSURANCE 



IN FORCE 



of more than $63,000,000 in- ^^ 

 surance in force. >^r^'^^ ^ r- ^^ 



J With a net lapse of but 7.92 Wv 

 per cent in 1933, mortality ^ 

 approximately 28% of the ex-' r 

 pected. Farm Bureau members ;: 

 may well be proud of the type ' 



• '■^^^'■■-^'■^^^:>^^:-^-^^-^^^^ of risk the com- •'; 



^. pany accepts. : 

 ; : An investment /; 

 s t r u rture of ' 

 more than $3,- ■ 

 000,000, o ver ■ 

 S5% in cash, > 

 '^govern ment, ^ 

 " state and mu- - 

 ^ nicipal bonds, 

 demo nstrates 

 again the sound 

 footing on which Country Life 

 Insurance Company strides 

 forward to future greatness^ 

 increased strength, and con- 

 stantly lowered cost- of securing 

 protection for its thousands of 

 policyholders. 



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COUNTRY LI 



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INSURANCE 



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Chicago, IlL 



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