y 



Country 



ears 67 Millions 



By Larry Williams, Manager 



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COUNTRY Life Insurance Company 

 will finish its sixth fiscal year at 

 the end of December, 1934. It will, 

 however, not fully complete six years of 

 existence until February 1, 1935, from an 

 operating standpoint, as we wrote our 

 first policy on February 1, 1929. 



The approximate amount of business 

 we anticipate to be fully in force at the 

 end of our sixth yfear is $67,000,000. This 

 amount is impressive when considered 

 that it has all been written in one state, 

 and all during the years of depression. 



We are continuing to operate in all 

 Illinois counties, getting some business 

 from each. There are, of course, varying 

 degrees of activity in different counties. 

 Where the ideals and purposes of Coun- 

 try Life are really appreciated we are 

 getting marvelous support. Where the 

 unsurpassed strength of the Company is 

 understood we have little trouble in get- 

 ting active production. When our low- 

 ness of cost is given due weight coupled 

 with other factors. Country Life wins out 

 against all competition. , . < 



■ ^•//■'c:;' "''>■•; Counties Vary.,;;;j---::v'';.v;-;:.- 



The aggressiveness with which our life 

 insurance project is cisil^ried on is one 

 thing we must constantly be on the alert 

 to develop and increase. We have some 

 counties with three million of life insur- 

 ance in force, and others with only $100,- 

 000. We have some counties that will 

 write nearly a million a year, and others 

 that will write a bare application or two. 



The amazing thing in the growth of 

 Country Life is that a few of our best 

 members still doubt that farmers are 

 capable of supervising and hiring com- 

 petent help to run a business. After go- 

 ing through a depression, and looking at 

 the annual statements of other life in- 

 surance companies, there shouldn't be a 

 question in the mind of any farmer or 

 Farm Bureau member on this point. 



No other company can show such a 

 portfolio of investments, and no other 

 company can show such a history of ac- 

 quisition as Country Life Insurance 

 Company. 



The all-important thing in confidence 

 building has been the state-wide repre- 

 sentation and control. Our Company is 

 owned and controlled and operated by 

 the Illinois Agricultural Association. Its 

 vast membership has adequate represen- 

 tation in all of the Company's affairs. 

 Not only has the Company fulfilled the 

 expectations of its sponsors, but in ad- 

 dition it has been able to pay, through 

 the Illinois Agricultural Association, pat- 



<• • 



,..' \. -A. 



ronage refunds as benefits to policy- 

 holders that otherwise have not been 

 recorded in life insurance statistics. 



Great Improvement 



•Si 



Th$ final report of 1934 will show a 

 trertiendous improvement in acquisition, 

 and increases in assets and reserves. Our 

 gain will probably be 100 percent over 

 the gain in force of 1933. The continued 

 low mortality is one of which every pol- 

 icyholder can be proud. But, outstanding 

 among all the statistics will be the fact 

 that Country Life Insurance Company 

 has not lost one penny on its invest- 

 ments. ,:..- .*.,,,.. -V. /;'"^:: J,- ■^'^^•^•' -'-^ 



Then, why should'" there be doufeters? 

 Why should there be any who fail to give 

 their complete support? The successfulj* 

 experience and . accomplishments of the 

 Company deserye whole-hearted and ac— 

 tive support of every Farm Bureau and 

 Farm Bureau member in the state. We 

 offer policies that are available to all 

 healthy risks up to age 65 inclusive j 

 within the financial means of each. 



Illinois now has a new investment law 

 for life insurance companies that is more 

 strict thai! the investment requirements 

 for life insurance companies in any other 

 state. This, coupled with the setup of 

 service board management and active 

 management, should add to the confi- 

 dence of all policyholders and members 

 in this strong company. If all policy- 

 holders asked for their cash values on 

 the same day the money would be there 

 for all of them. ..:-•:■" Y^---^;' '■ J." ^\.^:-'''^'\-^[ '■'/;' '-;'■■ '■''■■- 



'':■■ Propaganda Plentiful 



There is naturally the disgruntled at- 

 titude of competitors who see this rapid 

 growth of a fine company, built and 

 owned by farmers in the State of Illinois. 

 Some use underhanded methods of be- 

 littling our great Company. That is to 

 be expected. But for Farm Bureau mem- 

 bers to give cognizance and hearing to 

 such propaganda is something that we 

 must not expect and haven't any right to 

 expect. The Farm Bureau member should 

 certainly have confidence in a company 

 that has fought its way to the top in 

 strength, growth, and low cost. 



The County Farm Bureau continues to 

 be the county agency, through which all 

 policies are distributed. The Farm Bu- 

 reau receives a part of the commission, 

 for its supervision and the use of its of- 

 fice. We have paid our way as we go; 

 we have built to new heights undreamed 

 of in the short years of operation, and 

 with added confidence will i^ake of this 



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company a giant of the west, performing 

 beneficial services and guaranteeing se- 

 curity of the highest type. 



The year 1934 will show a substantial 

 increase in assets, bringing our total 

 somewhere between three and a quarter 

 and three and a half million dollars. 

 Business men from various walks of life 

 have complimented us on our portfolio of , 

 investments, and on our marvelous ac- : 

 complishment. They read our statement 

 and invariably are profuse with their' 

 congratulations. This is the thing that - 

 policyholders should be proud of, and 

 this is the thing that should breed added- 

 confidence, and awaken new aggressive 

 solicitation in every Farm Bureau com-V; 

 / munity in the State of Illinois. ^^ 



'^.' 





e Are Getting Along 





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By C. C. Burns, Mgr. 



.*>*■ 



"Producers Creamery of Champaign ia ' 

 paying 26c for butterfat, which is a cur- 

 rent price hereabouts. Cheese factories, 

 are paying 30c%vpound for butterfat in : 

 milk. Farmers are thus getting practi- 

 cally nothing for their skimmilk. 



We are getting volume, quality and 

 are making a net profit: three things? 

 necessary for successful operation of the 

 plant. ■■- ■ -■■ -^ ;■.■'■-•■•-■•••■■ '■'■:' :v- ■■/;•■ ■.••;;. jn-:-- 



2^ Monday, Nov. 12, we churned 5,567;- 

 pounds of butter — evidence of our large 

 volume. We are making some of the 

 finest butter in the state. We made' 

 6,876 pounds of 92-score butter in Oc» 



Had we made 52c more last week, we 

 should have had an even $500 net profit. 

 These facts are evidence of the success 

 of the plant here. • v ; 







; < . /'. 



Buying Soybeans 



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Charles Cummings, manager of the 

 Farmers National Grain Corporation at 

 Peoria, reports buying approximately 

 300,000 bushels of soybeans in the past 

 few weeks at prices ranging up to 90 

 cents per bushel. An increased demand 

 for soybeans for seed, feed and commer- 

 cial purposes is expected to more than 

 take care of this year's increased crop. 

 Yields of beans are on some farms and 

 the quality is excellent. :V^':*5^^^:^^\^^^^^ 



DECEMBER, 1934 



SL E. Stevenson, president of the La- 



salle County Farm Bureau, recently cele- 

 brated his 71st birthday in Texas where 

 he hooked a 16 lb. red fish 36 inches 



long. 1 ■:'■-.: d':' ■\^': ';::•■■ ■•■•'^ :■••'■ ;■■■'•^'■'•■:•t:^ 



18 





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