Support Your Industry 

 And It Will Support You! 



The twenty-three milk market- 

 ing cooperatives which are mem- 

 bers of Illinois Milk Producers' 

 Association and the ten member 

 creameries of Illinois Producers' 

 Creameries are cooperating with 

 Dairy Products Promotion Inc. 

 of Illinois and the American 

 Dairy Association in a program 

 to promote the welfare of the 

 dairy industry. 



Funds to carry on this program 

 of nation-wide advertising, pro- 

 motion and research to increase 

 the consumption of dairy prod- 

 ucts are raised by milk and 

 cream check deductions of a cent 

 a pound on butterfat marketed 

 June 1 to 15. This figures ap- 

 proximately 10 cents per cow 

 per year. 



*/uHe Oh. 



The Voice of the Dairy Farmer" 

 NBC 



MITCHELL 

 UTIEY 



EVERY 

 SUNDAY 



Chicago Louisville Evansvillo 



Indlanopolit St. Louis 



IS 



ILLINOIS 



DAIRY FARMERS 



TAKE ACTION JUNE 1-15 TO 



PREVENT POST-WAR PRICE 



CRASHES..! 



Dangers lie ahead — dangers that threaten to cut down the size of your milk and 

 cream checks. Face these facts now: 



No after-lhe-uiar market is yet in sight for the ten billion pounds of 

 extra milk now being produced for wartime needs. 



Because of wartime rationing of dairy foods housewives are forming 

 hard-to-break habits of using imitations and substitutes as replace- 

 ment products. , 



Dairy food surpluses, followed by price crashes, are sure to happen 

 unless post-war demand for dairy products is built up to wartime 

 production. 



■•*-:■■■' I ':, 



You — and millions of other dair>' farmers — know that it will take united and 

 aggressive action to head off surpluses and price crashes after the war. You know, 

 too, now is the time to make ready to meet the challenge of the post-war period. 

 Dairy farmers across the nation are mobilizing now to prevent chaos, confusion 

 and depression after the war — mobilizing now in raising a post-war advertising 

 and research fund to be used through their own organization — the American Dairy 

 Association. 



With this Post-War Mobilization Fund the dairy farmers of America will be ready 

 to take nation-wide Advertising, Promotion and Research action to increase the 

 consumption of milk, butler, cheese, evaporated milk, ice cream and powdered milk. 

 This will help prevent surpluses — this will stop butterfat and milk price crashes. 



AMERICAN DAIRY ASSOCIATION IS "VOICE OF DAIRY FARMER" 



Controlled by dairy farmers, through their chosen representatives — three from 

 each state — who serve without pay. It's your campaign to protect your dairy 

 investment — to safeguard your cream and milk income! The money is used to pay 

 for national advertising, merchandising and research on behalf of all dairy products 

 and your dairy industry. . ,. 



nhttois Milk Produ€ers Association 



and -'■]' 

 Illinois Producers Creameries 



ar» cooperating with Dairy Products Promotion Inc. of Illinois and the American 



Dairy Association . . , 



I. A. A. RECORD 





