Mast Resigns as 

 Publicity Director; 

 Foster Named To 

 Head Department 



RESIGNATION of C. L. Mast, Jr., as 

 director of publicity for the Illinois 

 Agricultural Association, was announced 

 early in December by Earl C. Smith, 

 president of the Association. Mast will 

 leave the staff of the Association Dec. 4 

 to become editor of the United States 

 Gypsum's publication, "The Business of 

 Farming." 



Smith also announced that Creston 

 Foster, assistant editor of the lAA 

 Record, official monthly publication of 

 the Association, has been named as the 

 new director of publicity. 



A graduate of the U. of I. G>llege of 

 Agriculture, Mast grew up in Farm Bu- 

 reau work. In 1930 he began work as 

 assistant farm adviser in LaSalle county, 

 and with the excep- 

 tion of a year and a 

 half spent as assist- 

 ant editor of Prairie 

 Farmer, "Cap" has 

 been in Farm Bu- 

 reau work since that 

 time. He joined the' 

 lAA staff in Octo- 

 ber, 1937, and as di- 

 rector of field service 



helped prove the 

 CLMost, Ir. ,.a]yg ^f gj^j p^^. 



grams to Farm Bureau activities by writ- 

 ing, directing and editing three success- 

 ful sound films. He also built up a film 

 library of more than 100 motion pictures 

 to be made available at Farm Bureau 

 programs. In 1940 "Cap" was made 

 director of publicity for the lAA, and his 

 work in this department speaks for itself. 

 The many friends "Cap" has made 

 throughout Illinois will be sorry to learn 

 of his leaving the lAA, but he has said 

 that he intends to keep in touch with 

 agricultural affairs and to watch the 

 continued progress 

 of Farm Bureau. 



Foster came to 

 the lAA in the fall 

 of 1941 after serv- 

 ing as farm editor 

 of the Evening 

 Courier, Urbana, for 

 five years. He is a 

 graduate of the Uni- 

 versity of Illinois 

 School of Journal- 

 ism. Creston Foatar 



C. M. Seagraves, who has been on 

 leave of absence for the past two years 

 from his position as 

 advertising director 

 in the lAA publicity 

 department while 

 serving as a lieuten- 

 ant junior grade in 

 the U. S. Navy, has 

 returned to assist 

 Foster in the depart- 

 ment. 



C. M. Saagioves 



Merrill C. Greg- 

 ory, editor of the 



lAA Record, third 

 member of the lAA publicity depart- 

 ment is on leave of absence serving as a 

 second lieutenant in the U. S. Army. 



Fred E. Ringham, secretary of St Louis 

 Bonk for CooperoiiTes; Dona Cryder, Lock- 

 er Service president and S. T. Warrington, 

 FCA, at the locker conference. 



''Great Fatnre for Co-operatives" 



THERE is great opportunity for co- 

 operatives in the field of processing 

 and merchandising agricultural products, 

 L. B. Mann, senior agricultural economist. 

 Farm Credit Administration, Washington, 

 D. C, declared at the Illinois Cooperative 

 Locker conference held in conjunction 

 with the 30th annual meeting of the lAA 

 in the Hotel Sherman, Chicago. 



In the postwar period, agriculture 

 must move "across the board" both in 

 the marketing of farm products and in 

 the manufacturing 

 and purchasing of 

 farm supplies, rather 

 than remain in the 

 field of selling raw 

 products at whole- 

 sale and buying its 

 requirements at re- 

 tail, Mann said. 

 This development is 

 necessary if agricul- 

 ture is to maintain 

 L B. Mann ^ reasonably satisfac- 



tory standard of living in the postwar 

 period, he said. 



Under such a program farmers can, if 

 necessary, produce crops and livestock 

 at relative low prices if they are able to 

 supplement this income with some addi- 

 tional savings from further processing 

 and distributing margins, he asserted. 



Through such a system, prices to con- 

 sumers might also be held more nearly 

 in line with those realized by producers 

 and consumption outlets maintained and 

 expanded, Mann explained. 



"The Cooperative locker plant of the 

 future can have a definite place in the 

 postwar program of livestock and meat 

 marketing and distribution, provided it 



fits itself into a sound pattern of ojsera- 

 tions. 



"To fit into such a pattern it would 

 seem advisable to give consideration to- 

 ward centralizing their slaughter as well 

 as processing into fewer plants, which, 

 because of their size, could make more 

 efficient use of trained labor and mod- 

 ern equipment," Mann said. 



Mann also pointed out that by estab- 

 lishing rendering plants, locker plants 

 could make economical use of the in- 

 edible by-products from slaughtering and 

 processing. At the present time, most 

 locker plants are only salvaging the hides 

 and pelts. On the average, he said, it 

 appears that at present prices the income 

 which might be realized from inedible 

 offal averages about |1 per head for 

 hogs and $3.50 per head for cattle. An 

 average locker plant of 400 lockers ca- 

 pacity might realize from $1200 to $1300 

 per year from this source. Tankage for 

 mixed feeds was also listed as another 

 source of potential income from render- 

 ing operations. 



Mann warned, however, that careful 

 study should be given to the type, size 

 and location of slaughtering or rendering 

 plants so that "we do not make the same 

 mistake that was made a generation ago 

 in the dairy field with the establishment 

 of too many small creameries in many 

 sections of the Midwest." 



Mann also pointed out that one of the 

 most important reasons for the failure 

 of cooperative meat packing plants in 

 the past has been the lack of satisfactory 

 sales outlets. The locker plant, he said, 

 might well be a means of developing new 

 and satisfactory sales outlets for co- 



(Continued on page 40) 



i 



18 



I. A. A. RECORD 



