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The "Dire«-to-the-Farm" feed service 

 has been stabilized after the upsets of the 

 shortage era. This service will grow as 

 trucks and manpower become more 

 available. A new trend is evident, that 

 of manufacturing "Service Brand" Feeds 

 locally to save transportation costs on 

 locally produced grains and assure effec- 

 tive quality control. 



A plant food program for Illinois has 

 taken new form. Farm people through 

 their organizations are to have more to 

 say on how, where, and who is to sell 

 what Illinois has that enters into the 

 manufacturing and mixing of plant 

 foods. A majority of county Farm 

 Bureaus have approved this program 

 and designated their authorized local 

 cooperative distributing organization. 



This improved manufaauring and dis- 

 tribution service will assure a larger 

 cooperative slice of the annual 107,000 

 tons of fertilizers used on Illinois farms. 

 It has been said that farm people use 

 their cooperatives more during "hard 

 times." Notwithstanding, the past three 

 war years have proved that Illinois farm 

 people have depended more upon their 

 own organizations than in any other 

 time, prosperous or otherwise. But 

 growth and expansion take money. 

 Hence,, our whole financial needs have 

 been examined with an eye to the future- 

 It seems certain that we shall own some 

 manufacturing facilities to protect our 

 sources of supply. Likewise it seems 

 advisable that local associations im- 

 prove their facilities. But, as in the past, 

 cenain fundamentals will prevail. No 

 new services or facilities will be added 

 except those which farm people will 

 support — with their money! Ownership 

 of capital will be with farmers — reason- 

 able returns will be paid on capital — 

 adequate reserves will be built to pro- 

 tect this capital, and savings will be 

 returned to member patrons in CASH 

 patronage dividends. These funda- 

 mentals that built us strong in the first 

 18 years will be the same attributes of 

 succe-s in the LIFETIME ahead! . 



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DECEMBER, 1944 



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