HOW DOES IT r^ 



TO BS Ah •■*"^ 



* You read about a man who* has built an industry in 

 town. He is referred to in print as a "tycoon." Say, did 

 you ever stop to take inventory of the investment an ag- 



?;ressive Illinois farmer has? His fertile acres, buildings, 

 ences, improvements, and livestock investment run into a 

 tidy sum. Surely twenty-five thousand dollars . . . often 

 fifty or sixty thousand dollars. Man, that would be quite 

 a sizeable factory in town. Yes, you're a tycoon all right. 

 In yotir old straw hat and blue overalls you're dressed as 

 correctly for your job as is the executive of that factory 

 in the city. 



If the thought of actually being a tycoon pleases your 

 vanity, remember that it carries with it also a responsibility. 

 And that is to insure that those you leave behmd will be 

 able to carry on should you be removed. They'll need help 

 without you. Provide the means to carry on . . . safeguard 

 the business you would leave. A tycoon never neglects 

 these things . . . and we don't believe you will, either! 



OCTOBER. 1945 



