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A. E. Richardson. Country Mutual Casualty 

 Company manager, addresses lAA in- 



surance Roundup meeting held at Pere 

 Marquette Hotel in Peoria, Feb. 1-2. 



YOUR Farm Bureau auto and fire in- 

 surance companies now have new 

 names. 



As of Feb. 1, the insurance com- 

 panies that Illinois Farm Bureau mem- 

 bers founded and built to their present 

 top positions, will be known as the 

 Country Mutual Casualty Company, 

 Country Mutual Fire Company, and 

 Country Life Insurance Company. 



Country Casualty formerly was Illi- 

 nois Agricultural Mutual Insurance 

 Company, or as most Farm Bureau 

 members called it, "The Farm Bureau 

 auto company." 



Country Fire was formerly Farmers 

 Mutual Reinsurance Company, but 

 most folks referred to it as the "Farm 

 Bureau fire company." 

 The name Country Life remains un- 

 changed. 



Why were the names of the auto 

 and fire companies changed? 



The reasons for the changes are these: 

 In looking ahead to the next 100 years 

 that the Farm Bureau insurance companies 

 will be serving farmers of Illinois, the 

 boards of directors of these companies 

 suggested that the fire, auto and life 

 insurance companies should have names 

 to show the bond that exists between 

 them. These Farm Bureau insurance 

 companies have been wedded for many 

 years, but they never adopted a common 

 name. Since Country Life had a name 

 that all farmers seemed to like, it was 

 decided to call the auto company, Country 

 Casualty, and the fire company. Country 

 Fire. 



The lAA board gave the matter long 

 and careful consideration before adopting 

 the changes in names, and the new names 

 have been approved by the State Depart- 

 ment of Insurance. 



The changes apply to the names only 

 and in no way involve corporate structures 

 of the companies. 



It also was felt that the old names 

 did not adequately describe the two com- 

 panies. Although Farmers Mutual Re- 

 insurance Company intended originally 

 to do most of its business in reinsurance, 

 in recent years virtually all of its policies 

 have been written directly. 



The name Illinois Agricultural Mutual 

 Insurance Company was considered too 

 cumbersome and not as descriptive of the 



activity of the company as the name Coun- 

 try Casualty. 



Another reason for the change was the 

 fact that the three companies have a com- 

 mon field and acquisition program and it 

 was the belief that it would be helpful to 

 the agent and fieldman to be identified 

 with an insurance line with a common 

 name. 



Illinois Farm Bureau members can well 

 be proud of their three insurance com- 

 panies. They built them and they own 

 and control them through farmer-elected 

 boards of directors. 



Country Life and Country Fire provide 

 insurance protection of a half billion dol- 

 lars on Illinois Farm families and their 

 property. 



Country Casualty, in addition to its 

 other lines of insurance, insures more 

 automobiles in the state of Illinois than 

 any other casualty company. 



Country Casualty was established in 

 1926 as Illinois Agricultural Mutual In- 

 surance Company. On Jan. 1, 1946, it 

 had the following policies in force among 

 Illinois Farm Bureau members: auto, 

 135,364; employer liability, 13,715; calf, 

 473; cargo, 1,934; Farm Bureau liability. 

 60, and miscellaneous, 99. 



Country Fire, was founded in 1925 as 

 Farmers Mutual Reinsurance Company. 

 On Jan. 1, 1946, it had approximately 

 45,000 policies among Illinois Farm Bu- 

 reau members including fire, windstorm 

 and extended coverage in an aggregate 

 amount of approximately 300 million dol- 



{Continued on pag.e 8) 



At speakers' table during lAA insurance 

 Roundup dinner in Peoria, Feb. 1-2, are 

 (left to right): Vice President F. E. Morris, 

 President Charles B. Shuman, Country Ue 



Manager Dave Mieher, lAA Counsel Don- 

 ald Kirkpatriclc Earl C. Smith, former pres- 

 ident, and C. E. Yale, 194S president ol 

 Illinois Farm Advisers Association. 



FEBRUARY, 1946 



