

NEW MOTOR OIL 



ILLINI 



PREMIUM 



This new oil has been developed to meet de- 

 mands of today's tractor, truck and car engines. 



llLINI(pronounced/LL-£y£'-A^y£) Premium 

 Quality Motor Oil offers five distinct advantages: 



1. Keeps a clean motor clean longer. 



2. Provides a better plston>seal. 



3. Non-corrosive to bearing metals. 



4. Holds resinous varnish formation to a 



minimum. 



5. Assures longer life for piston rings and 



cylinder walls. 



These advantages are a result of technical im- 

 provements in motor oil additives and their selec- 

 tive use in high quality base stocks, which were 

 perfected during the war. 



Illinois Farm Supply Co. has developed its pres- 

 ent line of motor oils through tests in our 37 fuel 

 transport trucks traveling 13,000,000 miles hauling 

 loads of 35 gross tons per trip in all kinds of 

 weather. The life of piston rings in these trans- 

 port motors has been increased from 40 to 50 

 thousand miles to 85,000 miles since 1940. Better 

 lubrication has made this possible. 



ILLINI Motor Oil will give safe and economical 

 lubrication to modern engines. 



*v: 



nii 



Fof yowr protection, »h« new 

 lllmt Premiufn Quality Motor Oil 

 will be avoiloble only in n*«r 

 drumt, refinery teoled. 



The new ILLINI Motor Oil is a manifestation of 

 the ideas outlined by the founders of our co-op- 

 erative twenty years ago. When Illinois farmers 

 launched their first co-operative oil company, they 

 had three fundamental purposes: 



1. To assure themselves of highest quality in 



lubricating oils and fuels. 



2. To obtain a better and more understanding 



service. 



3. To save money through large volume 



purchasing. 



These principles haven't changed, but technical 

 knowledge and skill have changed. It is only nat- 

 ural, therefore, when such advances as the selective 

 use of improved motor oil additives are developed, 

 that they should be incorporated into our program 

 of quality and service. This new oil contains the 

 latest improvements and refinements discovered 

 during the war and so necessary for the smooth 

 operation of today's motors. 



Act now — get all the facts. Call your salesman 

 who drives the blue and white truck for 



Service Companies affiliated with 



ILLINOIS FARM 

 SUPPLY COMPANY 



Port of the test fleet of tronsport trucks 



608 S. Dearborn St. 



Chicago 5, III. 



