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MIDWEST dairymen who do not 

 prepare for a big drop in prices 

 next year or early in 1948 are exposing 

 themselves to a very real danger. 



This grave warning was given to 

 dairymen at the annual meeting of the 

 Illinois Milk Producers Association by 

 Milo K. Swantson, executive secretary 

 of the Wisconsin Council of Agricul- 

 tural Cooperatives. 



"Our current milk flow is higher 

 than any longtime consumption war- 

 rants at present prices," Swantson said. 



"Materials other than food are now 

 reaching the consumer market in in- 

 creasing volume and they're bidding 

 heavily for the consumer's dollar. 



"Also, we can't expect to keep our 

 present foreign market for long. We'll 

 have to sell at home." To insure a 

 post war market for dairy products 

 Swantson urged a program of house- 

 wife and general consumer education. 



"It's more sensible to educate the 

 buying public to the advantages of 

 finding a normal balance of vitamins 

 through dairy and other farm products 

 than buying them in pills," he said. 



"To meet the housewife at the super- 

 market and corner grocery store we'll 

 have to concentrate on packaging, es- 

 pecially of cheese, and on quality im- 

 provement. 



"We'll have to improve our milk 

 cleanliness to a point where the public, 

 germ conscious as never before, will 

 not be able to point an accusing finger 

 at us." 



E. E. Houghtby, new lAA director 

 of dairy marketing was introduced at 

 the meeting by IMPA President Ed 

 Gumm. 



Houghtby pledged to work for the 

 dairymen in the state "because to do 

 so will be to improve my own position 

 as a farmer-producer of milk." 



W. J. Swayer, acting secretary-treas- 

 urer, reported that the Illinois Milk 

 Producers Association handled a sky- 

 high 2,224,086,134 pounds of milk 

 last year through its 23 associated mem- 

 ber companies. 



This figured at $78,447,905 for total 

 sales, highest on record, and $9,550,578 

 more than last year. 



Swayer said sales of fluid milk con- 

 tinued high during the year and almost 

 no surplus problem was experienced. 



He told dairymen at the meeting 

 that producers supplying fluid milk to 

 most of the larger cities of the state 

 are now organized. 



Of the 23 co-ops affiliated with 

 IMPA, 14 are collective bargaining 

 groups only, 3 are engaged in collective 

 bargaining and operate receiving and 

 manufacturing plants, six bottle milk 

 and manufacture dairy products. 



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IMPA Handles 



2 Billion Pounds Of Milk 



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At the meeting of the Illinois Milk 

 Producers' Supply Company, held the 

 preceding night, Leonard H. Lundahl, 

 sales representative of the Land O'- 

 Lakes Creameries, warned that dairy 

 equipment is going 

 higher every day. 



Illinois Milk Pro- 

 ducers Supply Com- 

 pany is a purchas- 

 ing organization for 

 the cooperative as- 

 sociations who are 

 members of the Milk 

 Producers' A ssoc i- 

 ation. 



Lundahl said that 

 Land O'Lakes was 

 able in 1945, after 

 more than twent)' years of struggle, to 

 get regular jobbers discounts for a com- 

 plete line of dairy manufacturing equip- 

 ment. 



His company, a large dairy coopera- 

 tive operating principally in Wisconsin 

 and Minnesota, has sold much of the 



L. H. Lundahl 



equipment purchased by Producers 

 Supply this year. 



Land O'Lakes supply company, he 

 said, is planning an overnight supply 

 service and expects to go into manu- 

 facturing of dairy equipment as soon 

 as they can get building materials. 



Judson Mason, assistant director of 

 dairy marketing, reported on the ac- 

 tivities of the Illinois Milk Producers' 

 Supply Company for the past fiscal 

 year. 



The company rep>orted sales of dairy 

 supplies to member associations in the 

 amount of $96,721 in contrast to $43.- 

 151 for last year. This represents an 

 increase of 124 per cent. 



Net income for the supply company 

 for the current year amounted to $7,- 

 128 or seven per cent of total sales. 

 Dividends were declared on the out- 

 standing Class "A" preferred stock out 

 of net earnings and the balance of 

 $5,748 was distributed to participating 

 companies on a patronage basis. 



Illinois Milic Producers Association board of directors, left to riglit, standing: L. A. Scli- 

 neklotli, Davenport, Iowa, Quality Milic Association, Mollne; Wm. J. Kessler, Auburn, 

 Sangamon Farmers Milk Co-op., Springfield; Glen Tombaugh, Streotor Milk Producers 

 Association, Streotor; Dean Radford, Kewanee Milk Producers, Kewonee; W. J. Swayer, 

 (Temp, secy.-treas.) Chicago, Pure Miik Association; B. J. Schumacher, (VIce-Pres.) 

 Altamont, Sanitary Milk Producers, St. Louis, Mo.; William O'Malley, DeKalb Milk Pro- 

 ducers Association, DeKalb; Charles Cameron, Peoria Milk Producers, Peoria; Ray H. Mil- 

 ler, Clinton, Decatur Milk Association, Decatur; J. Warren Ellis, Ridgefarm, Danville Pro- 

 ducers Dairy, Danville; L. B. Coomber, Freeport, Stephenson County Pure Milk Association, 

 Freeport; Carl Eisele, Peoria Producers Dairy, Peoria; Anthony Grawe, Producers Co-op 

 Dairy, Quincy; Charles W. Kreli, Producers Dairy Company, Springfield; W. A. Newman, 

 Mid- West Dairymen's Company, Rockford; Robert C. Miller (monager), Stephenson Co. 

 Pure Milk Assn., Freeport; O. H. Ryan, Tonica, LoSalle-Peru Milk Producers, Spring Valley. 

 Seated: Edwin Gumm, (President), Galesburg Pure Miik Association, Gaiesburg; Judson 

 P. Mason, Assistant Director of Dairy Marketing, lAA, Harold P. Kamm, Franklin, Jackson- 

 ville Producers Dairy, Jacksonville; Deibert Freeman, Canton Milk Producers Association, 



Canton, 



DECEMBER, 1946 



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