THE 



ILLINOIS AGRICULTURAL ASSOCIATION RECORD 



To advance the purpose for which the Farm Bureau was organized, namely, 

 to promote, protect and represent the business, economic, social and educa- 

 tional interests of the farmers of Illinois and the Nation, artd to detelop 

 agriculture. 



THE STATE FAKM 

 BUREAU PUBLICATION 



^-- 



MAN OF SERVICE - HEAR HIS MESSAGE 



(^u f-^reiident L^karieS O. ^h 



untan 



DURING the thirties when many of the unemployed 

 flocked to the road as salesmen, farmers were forced 

 to devise various and ingenious methods of quickly 

 discouraging these peddlers. At the suggestion of 

 one of our neighbors, several of the livestock feeders 

 in our area purchased one bag each of 

 a certain highly advertised and high 

 priced mineral feed. 



For several years we carefully 

 preserved this same bag of mineral 

 while we continued to feed our own 

 home-mixed College of Agriculture 

 formula. This one bag of mineral 

 paid for itself many times over in 

 time saved. The salesman for this 

 brand soon gave up calling on people 

 v\ho assured him that they would be in the market 

 for more of his mineral when their present one bag 

 supply was exhausted. 



The affiliated service organizations of the Illinois 

 Agricultural Association and County Farm Bureaus were 

 pioneers in a new program of sales based not upon sales 

 pressure, but upon the member's needs. It was early 

 recognized that farming was a highly technical business 

 requiring many skills and a wide range of specialized 

 services. 



The insurance needs of farmers were great and 

 largely unfilled until we developed our own companies and 

 trained an agency force that is today rendering a service 



to Illinois agriculture of inestimable value. The local 

 service men of the county service companies, marketing 

 and supply cooperatives are filling a need for specialists 

 trained to help us make practical use of the newest and best 

 practices and materials developed by scientific research. 



The day of the high pressure salesman is over. In his 

 place we farmers will gladly accept the well trained spe- 

 cialist in sales service prepared to offer ideas and sugges- 

 tions that lead to more efficient operation and better living 

 standards. Our agricultural experiment stations are con- 

 stantly developing better methods, better varieties and 

 better materials for farm use. The extension service has 

 the responsibility of bringing this information to the 

 farmer. As an agricultural organization, we have an op- 

 portunity to accelerate greatly these valuable research and 

 educational programs by applying the technique of sales 

 service to this knowledge. 



The next time your Farm Bureau general agent of in- 

 surance asks for an interview, give him a favorable hearing. 

 The program he suggests may make it possible for the 

 gains you have made to be passed on to the next genera- 

 tion. If your banker suggests consideration of the new 

 program for the monthly purchase of savings bonds as a 

 means of protection against periods of deflation, it may be 

 that his financial knowledge should be heeded. 



The salesman who offers a program fitted to the needs 

 of the farmer is indeed a man of service. Give these men 

 of service the opportunity to help you meet modern needs 

 and modern competition. 



X X 



X 



XXX 



X 



X X 



K 



JUNE, 1947 • VOLUME 25, NUMBER 6 



lUINOIS AGRICULTURAL ASSOCIATION OFFICERS and BOARD OF DIRECTORS (By CengrattiofMil Dtotrictt) 



Preudanl. CharUg B. Shuman SulUran 



Vic»-Pi«ud»nt, Fiord E. Morris JuHalo 



S*CT«tar7, Foul E. Mothiat .Hiaadol* 



Fiald Soc Goo. E. Motzgar Chicago 



Troosuror, R. A. Cowlot Bloomington 



ComplroUor. C. C. ChopoUo Chicago 



Gonoral Couiuol. Donctld Kirkpatrick Chicago 



1st to Illh Eoil M. Hughes. Woodstock 



12th. _ C. J. Elliott, Stroator 



13th. ^ Jlemor Curtiss, Stockton 



14th. : Otto Staffer. Stronghurst 



15th. Edwin Gumm. Golesburg 



leth -...Bussall v. McEea, Vama 



17th i. T. Culnon. Lincoln 



18th John T. Evans. Hoopaston 



19th Milton W. Warren. Mansliald 



20th. - Jt. T. Smith, Graanfiald 



21st Dan L. Clarke, New Berlin 



22nd — J. King Eaton, Edwar^villa 



23rd _ Chaster McCord. Newton 



24th. Lyman Bunting, EUery 



25th Albert Webb, Ewjng 



Editor, Creston Foster. Ass't. Editor, James C. Thomson. Field Editor, Lewis A. Reisner. 



The Illinois Agricultural Association RECORD is published monthlr except August by the Illinois Agricultural Association at 1501 W. Washington Read, 

 Mendota, 111. Editorial Offices, 608 So. Dearborn St., Chicago, HI. Entered os second class motter at post office. Mendota. 111., Sept. 11, 1936. Accept- 

 ance for mailing at special rote of postage provided in Section 412, Act of Feb. 28, 1925, authorised Oct. 27, 1335. Address all communications for 

 eublication to Editorial Offices, Illinois Agricultural Association RECORD, 608 So. Dearborn St., Chicago. The individual membership fee of the 

 linois Agricultural AJMOciation is five dollars a year. The fee includes payment of fifty cents for subscription to the Illinois Agricultural Association 

 RECORD. Postmaster: Sand notices on Form 3578. Undalivarabla copies returned under Form 3579 to editorial ofiicas. COS So. Dearborn St., Chicago, 111. 



JUNE. 1947 



