THE 



ILLINOIS AGRICULTURAL ASSOCIATION RECORD 



To advauce the purpose for which the farm Bureau was organized, namely, 

 to promote, protect and represent the business, economic, social and educa- 

 tional interests of the farmers of Illinois and the Sation, and to del elop 

 agriculture. 



THE STATE FARM 

 BUREAU PUMICATIOM 



m 



MAN OF SERVICE - HEAR HIS MESSAGE 



(&u President CliaJeS B. Six 



DURING the thirties when many of the unemployed 

 flocked to the road as salesmen, farmers were forced 

 to devise various and ingenious methods of quickly 

 discouraging these peddlers. At the suggestion of 

 one of our neighbors, several of the livestock feeders 

 in our area purchased one bag each of 

 a certain highly advertised and high 

 priced mineral feed. 



For several years wc carefully 

 preserved this same bag of mineral 

 while we continued to feed our own 

 home-mixed College of Agriculture 

 formula. This one bag of mineral 

 paid for itself many times over in 

 time saved. The salesman for this 

 brand soon gave up calling on people 

 \^llo assured him that they would be in the market 

 for more of his mineral when their present one bag 

 supply was exhausted. 



The affiliated service organizations of the Illinois 

 Agricultural Association and County Farm Bureaus were 

 pioneers in a new program of sales based not upon sales 

 pressure, but upon the member's needs. It was early 

 recognized that farming was a highly technical business 

 requiring many skills and a wide range of specialized 

 ser\'ices. 



The insurance needs of farmers were great and 

 largely unfilled until we developed our own companies and 

 trained an agency force that is today rendering a sers-ice 



II man 



to Illinois agriculture ot inestimable value. The local 

 service men of the county service companies, markc-ting 

 and supply cooperatives are filling a need for specialists 

 trained to help us make practical use of the newest and best 

 practices and materials developed by scientific research. 



The day of the high pressure salesman is over. In his 

 place we farmers will gladly accept the well trained spe- 

 cialist in sales service prepared to offer ideas and sugges- 

 tions that lead to more efficient operation and better living 

 standards. Our agricultural experiment stations are con- 

 stantly developing better methods, better varieties and 

 better materials for farm use. The extension ser\ice has 

 the responsibility of bringing this information to the 

 farmer. As an agricultural organization, we have an op- 

 portunity to accelerate greatly these valuable research and 

 educational programs by applying the technique of sales 

 ser\'ice to this know ledge. 



The next time your Farm Bureau general agent of in- 

 surance asks for an interview, give him a favorable hearing. 

 The program he suggests may make it possible for the 

 gains you have made to be passed on to the next genera- 

 tion. If your banker suggests consideration of the ncu 

 program for the monthly purchase of savings bonds as a 

 means of protection against periods of deflation, it mav Ix- 

 that his financial knowledge should be heeded. 



The salesman who offers a program fitted to the needs 

 of the farmer is indeed a man of ser\'ice. Give these men 

 of service the opportunity to help you meet modern needs 

 and modern competition. 



K K 



X 



JUNE, 1947 • VOLUME 25, NUMBER 6 



ILLINOIS AGRICULTURAL ASSOCIATION OFFICERS and BOARD OF DIRECTORS (By Congressional Districts) 



President. Charles B. Shuman Sullivan 1st to Illh 



Vice-President. Floyd E. Morris BuUalo I2lh 



Secretary. Paul E. Mathias Jlinsdale 13<b 



Field Sec. Geo. E. Metiger Chicago 14th 



Treasurer. R. A. Cowles Bloomington 15th 



Comptroller. C. C. Chapelle Chicago 16th 



General Counsel, Donald Kirkpatrick . . Chicago 17th 



18th 



Earl M. Hughes. Woodstock 19th 



C. I. Elliott. Streator 20th 



Homer Curtiss, Stockton 2Ist 



Otto Stetfey. Stronghurst 22nd 



Edwin Gumm. Galesburg 23rd 



Russell V. McEee. Varna 24th 



E. T. Culnon. Lincoln 2Sth 



- -. Tohn T. Evons. Hoopeston 



Milton W. Warren, Mansfaeld 



. . K. T. Soiith. Greenheld 



Dan L. Clarke. New Berlin 



..J. King Eaton. EdwardsviUe 



Chester McCord. Newrton 



Lyman Bunting. EUery 

 Albert Webb. Ewing 



Editor, Creston Foster. Ass't. Editor, James C. Thomson. Field Editor, Lewis A. Reisner. 



The Illinois Agricultural Association RECORD is published monthly except August by the Illinois Agricultural Association at 1501 W. Washington Road. 

 Mendota, 111. Editorial Olfices. 608 So. Dearborn St., Chicago. 111. Entered as second class matter at post oliice. Mendota. 111.. Sept. 11, 1336. Accept- 

 ance ior mailing at special rate ot postage provided in Section 412. Act ol Feb. 28, 1925. authorized Oct. 27. 1935. Address all communications lor 

 fmblication to Editorial Oilices. Illinois Agricultural Association RECORD. 608 So. Dearborn St.. Chicago. The individual membership lee of the 

 llinois Agricultural Association is live dollars a year. The lee includes payment ol filty cents lor subscription to the Illinois Agricultural Association 

 RECORD. Postmaster: Send notices on Form 3578. Undeliverable copies returned under Form 3579 to editorial ofiices. 608 So. Dearborn St.. Chicago. Ill 



JUNE. 1947 



