: f !•• - .--7~'—'-^i • ♦' 



The above map of Madison County shows how effectively the 

 feed delivery route system works and how completely it is 

 covered by three feed salesmen every two weeks. Dotted lines 

 show eoch day's route of the first week and the broken lines 

 show routes covered the second week. 



BLUE SEAL **Direct-to-the-Farm" Service 

 saves time and expense for Henry Heepke 



:y^z. 



Henry C. Heepke 



Here's what Mr. Henry Heepke, who 

 farms 210 acres in Madison County, 

 lias to say about his salesman's Blue 

 Seal route system: 



"John, mv salesman, brings the feed on 

 his regular delivery day and leaves it 

 whether I'm there or not. He puts the 

 feed right in the bin where I want it. 

 I have a standing order for feed for 

 two weeks and unless there is some 

 change, that's what he brings. I never 

 have to worrj about being out of feed! 



"You know we get pretty busy some- 

 times and can't take time to go in to 

 town to pick up feed." 



"If it wasn't for this route system, my 

 hogs might have to go without their 

 supplements for 2 or 3 days at a time 

 during the bus> 



— -»-^i* seasons — and 



that's no way 

 to raise hogs!" 



Blue Seal Feed Warehouse at Edwordsville, hub of Madison's Route Plan 



Feed is delivered direct to Bom lot. 



Orders placed two weeks atieod 

 of delivery dote. 



ILLINOIS FARM SUPPLY CO 



NOISFMMSWFlVna 



6 O 8 S. 



Chicago, 



