left: Manogar Forrest C. Foirchild of the Prairie Farms Creamery 

 at Bioomlngton watches the new wrapping and cartoning ma- 

 chine recently Installed at the Bloomlngten plant. It wraps and 

 cartons 30 pounds of butter per minute. Operating machine is 

 Carl Ummei (left). Below: Here is a line-up of the paclcoged 

 dairy products now being produced at the Prairie Farms Creamery 

 at Oiney— pasteurized milk, vitamin D milk, coffee cream, half 

 and half, chocolate drink, cottage cheese, buttermilk, whipping 

 cream, and butter. 



^?'''""^ 'm ' ""■-'» "fi'*iiU!m'.m 



^1^ 



.^jj^tg,,:^ 



PRODUCTS HAVE THE 



NEW LOOK" 



K 



EEP ABREAST of the times is a 

 motto that the Prairie Farms 

 Creameries in Illinois have taken to 

 heart. It has meant tackling from 

 . every possible angle the problem of 

 selling the best grade of milk and milk 

 products to new or expanding markets. 



In this day of machines it means buy- 

 ing the best of modern, intricate pack- 

 aging machinery — and making sure that 

 the milk that goes into that package is of 

 top quality. 



One of these new machines was pur- 

 chased and installed last September at the 

 Prairie Farms Creamery at Olney. It is 

 a bottling machine that fills and seals 

 milk in paper cartons. Since they started 

 selling cfairy products in paper containers 

 last September their sales have doubled. 

 The products the Olney creamery are 

 packaging in modern cardboard con- 

 tainers include pasteurized milk, ho- 

 mogenized Vitamin D milk, half-and- 

 half, coffee cream, whipping cream, choc- 

 olate milk, and buttermilk. 



Carl Cook operates the new paper carton 



milk bottling machine in the Prairie Farms 



Creamery at Olney. 



To make their operations more eflFicient 

 the Prairie Farms Creamery at Blooming- 

 ton also installed a new packaging ma- 

 chine. It is a butter cutting and wrap- 

 ping machine that takes butter directly 

 from the churn. The butter comes out 

 of this new $16,000 machine in pound 

 Prairie Farms packages consisting of four 

 quarter-pound sticks neatly wrapped. 



The sales of Prairie Farms dairy prod- 

 ucts have steadily increased for reasons 

 other than new ways of packaging. The 

 creameries have been leaders in the cam- 

 paign to improve milk quality on the 

 farm. 



In bringing home to their farmer 

 patrons the need to produce better milk, 

 the Olney creamery has again been a 

 leader. 



More than a year ago they started a 



?|uality program and made it attractive to 

 armers by paying a bonus for milk 

 handled in electric coolers and stored in 

 milk houses. A bonus also was paid for 



Glenn Hasslinger (left), route salesman, 



and W. G. Koertge, sales manager, pick 



up case at end of bottling machine. 



milk that passed certain laboratory tests 

 for cleanliness. 



Along their milk routes this winter 

 and spring two quality fieldmen, Lee 

 Shafer and Roger Taylor, are holding 

 meetings to explain the Olney creamery's 

 expanding quality program. Patrons come 

 and bring their families. More than 

 600 have attended. 



Milk quality has improved markedly. 

 It sells well on all new markets where 

 it is being introduced. In the Olney ter- 

 ritory Prairie Farms bottled milk is fast 

 becoming the proud campanion of Prairie 

 Farms butter. 



Like other Prairie Farms Creameries, 

 this hard hitting cooperative has not 

 stopped even here. They are promoting 

 sales through an active advertising pro- 

 gram. W. G. Koertge, sales manager, 

 not only seeks new sales outlets, but 

 works to expand markets where the Olney 

 creamery is now established. 



(Conlinued on page 21) 



Gerald Gier, superintendent of bottled milk 



operations, checks the operation of tlie Pure 



Pok machine. 



f 



w 



r—r 



c-^ 



\ 



